Email Marketing Specialist

Our client is a growing multi-brand consumer products company seeking a detail-oriented and collaborative Email Marketing Specialist to join their marketing team. This role will support the development and execution of email campaigns across several brands, helping drive customer engagement, lifecycle marketing initiatives, and revenue performance. This role is in Plano, Texas and does not offer relocation. Local DFW candidates only. Reporting to the Email/Lifecycle Marketing Manager, this position will play a hands‑on role in building campaigns, maintaining list health, supporting reporting efforts, and ensuring high standards for quality and deliverability. The ideal candidate is both data-driven and creative , comfortable working across multiple brands in a fast‑paced environment. This is a full-time, direct-hire opportunity offering competitive compensation and benefits including medical, dental, vision, 401(k), paid time off, and professional development support. Key Responsibilities Email Campaign Development Build and deploy email campaigns across multiple brands using an email marketing platform Ensure emails render correctly across devices and email clients Schedule campaigns and automated flows in alignment with the marketing calendar Collaborate with creative and content teams to accurately implement campaign designs Maintain and organize reusable email templates to ensure consistency across brands Campaign Execution & Optimization Draft compelling email copy and subject lines aligned with campaign goals Support promotional, transactional, and lifecycle email campaigns Assist with customer journey mapping and automation flow development Monitor competitor campaigns and industry trends to bring new ideas and best practices to the team Monitor list health metrics including bounce rates, unsubscribe rates, deliverability, and spam complaints Perform regular list hygiene activities including suppression management, segmentation updates, and re‑engagement campaigns Support subscriber acquisition strategies while ensuring compliance with email marketing regulations (CAN‑SPAM, GDPR, etc.) Identify deliverability risks and recommend improvements Reporting & Analytics Compile campaign performance metrics including open rates, click‑through rates, conversions, and revenue impact Assist with monthly reporting and campaign performance summaries Track and analyze A/B testing results to inform optimization strategies Analyze audience and campaign data to uncover trends and opportunities, providing actionable insights to improve performance Quality Assurance Conduct thorough QA testing prior to deployment, including link testing, rendering checks, and personalization validation Maintain quality control processes to ensure brand and messaging consistency Proofread and review campaign content for accuracy and clarity Troubleshoot and resolve technical or content issues before launch Qualifications Bachelor’s degree in Marketing, Communications, or a related field 2–4 years of experience in email marketing, digital marketing, or a similar role Experience working with email marketing platforms (Klaviyo experience a plus) Strong copywriting and proofreading skills with exceptional attention to detail Understanding of deliverability best practices, segmentation, and list management Analytical mindset with the ability to translate data into actionable recommendations Proficiency with Microsoft Office applications (Excel, Word, PowerPoint) Strong communication and collaboration skills Ability to manage multiple projects across multiple brands in a fast‑paced environment Interest in emerging marketing tools and AI technologies that improve workflow efficiency #J-18808-Ljbffr