Marketing Manager

Wayland Industries is a family-owned supplier of branded, high-quality stainless steel hygienic fittings, valves, and tubing used in the food, beverage, dairy, and pharmaceutical processing industries. With a deep family history in the PVF industry, the company is quickly becoming a leader in the industry by providing the highest quality stainless steel fittings, valves, and tubing to distributors throughout North America. The company has grown rapidly and plans to double in size in the next five years. The company’s success is generated from its emphasis on creating a highly collaborative and flexible company culture. Basic Function The Marketing Manager will own the execution of the marketing initiatives, website management, digital presence, and sales enablement tools. The ideal candidate is organized, technically inclined, detail-oriented, and excited to build the marketing systems inside a fast-growing industrial distribution company. This position will work directly with leadership, sales, and operations to elevate the brand, improve customer-facing digital tools, and support continued expansion into new markets. This is a hybrid role with remote work and regular on-site present (approximately one day per week). Key Responsibilities Website & Digital Infrastructure Own and manage the company website (content updates, structure improvements, SEO optimization) Coordinate with developers for larger site enhancements Manage product uploads, images, spec sheets, and technical documentation Ensure alignment between website, NetSuite ERP, and customer portal Product Marketing & Content Development Create and maintain product spec sheets, line cards, and technical documentation Support new product launches (valve automation, BPE products, specialty stainless offerings) Maintain consistent brand standards across all materials Email Marketing & CRM Integration Manage customer e-blasts and company announcements Build and segment customer lists within NetSuite Track engagement metrics and recommend improvements Create professional presentations, product decks, and distributor materials Develop industry-specific marketing collateral Support outside sales team with account-specific materials Coordinate trade show marketing materials and booth messaging SEO & Growth Initiatives Improve search rankings for key product categories Optimize product descriptions and keyword structure Monitor website analytics and identify growth opportunities Recommend and implement digital marketing improvements Required Experience/Education Sought Experience in B2B marketing (industrial or technical marketing preferred) Experience managing websites (WordPress or similar platforms) Proficiency in marketing tools such as Adobe Suite, Canva, or similar design platforms Understanding of SEO principles and digital analytics Strong organizational skills and attention to detail Ability to manage multiple projects simultaneously Self-motivated and comfortable working in a fast-paced, growth-focused environment #J-18808-Ljbffr