Field Marketing Manager

Benefits Training & development Wellness resources Our team members enjoy competitive wages and a range of benefits, including medical, dental, vision, life insurance, 401(k) plans, generous vacation, and personal time off. Are you ready to make your mark with an iconic brand that’s redefining the sandwich game? Capriotti’s Sandwich Shop is looking for a passionate and driven Field Marketing Manager to join our Reno team. We don’t settle for ordinary – we strive to be extraordinary. Our mission is to wake up each day with purpose, innovate without limits, and deliver remarkable experiences that delight our customers and fuel our passion. Purpose of Position This pivotal role is focused on elevating Capriotti’s to the forefront of the sandwich industry in Reno/Carson City by outpacing the competition through bold, innovative marketing strategies, seamless collaboration with our Director of Operations, and driving traffic, building brand loyalty, and solidifying our reputation as the ultimate sandwich destination. Must Haves Confident, articulate, and comfortable speaking directly to customers about our brand and locations. Ability to recommend and execute new ideas and creative activations to drive traffic and sales for our Reno-area shops. Ability to effectively present new ideas to the Director of Operations and Vice President of Operations based on findings in the field. Highly motivated and accountable for delivering tangible results. Flexible schedule to support events that may arise outside of normal business hours (e.g. weekend community events or evening promotions); we also will work around your UNR schedule if needed. Primary Responsibilities If you have the above qualifications, keep reading below... LSM Strategy Development & Execution Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference. Drive catering and in-store sales through strategic outreach, events, and partnerships. Create PR opportunities by building relationships with local media, influencers, and community leaders. Collaborate with general managers to ensure consistent and impactful local marketing execution and support from the stores. Monitor and optimize marketing performance using data-driven insights to maximize ROI. Ensure consistency in messaging, branding, and overall marketing efforts. Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success. Define and achieve metrics for traffic growth and catering sales. Position Requirements Strong local marketing and community engagement experience, preferably in restaurant marketing. Strong preference for candidates with a deep familiarity of the Reno community. Self-starter comfortable interacting and connecting with customers and members of the community. Proficiency in digital marketing and analytics to measure and improve campaign success. Exceptional communication and relationship-building skills with general managers and leadership. Creative thinker with the ability to craft unique, market-dominating campaigns. Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms (e.g., social media management, email marketing, analytics). College students (marketing, communications, business, or related majors encouraged!). Benefits Capriotti’s Sandwich Shop takes pride in offering a comprehensive benefits package designed to support your well‑being and professional growth. Our team members enjoy competitive wages along with a range of benefits, including medical, dental, vision, life insurance, 401(k) plans, generous vacation, and personal time off. At Capriotti’s, we’re committed to taking care of our people so they can focus on what they do best—being extraordinary. How to Apply Please send us your cover letter and resume in PDF format for immediate consideration. Flexible work from home options available. #J-18808-Ljbffr