Digital Content Specialist

The Digital Content Specialist is responsible for curating, organizing, and optimizing digital content across web, mobile, and other platforms to ensure a high-quality, consistent user experience. The Digital Content Specialist analyzes content needs and performance data, tracks key metrics, and applies best practices to improve content effectiveness and inform content strategy. ESSENTIAL FUNCTIONS Curates and manages digital content across web, mobile, and other digital platforms to support business and customer needs Researches, coordinates, edits, and integrates content from writers, designers, and other contributors Produces and assembles layouts that align with established brand, style, and accessibility guidelines Organizes content in a clear, intuitive way that is most useful and relevant for target audiences Performs website editorial activities to ensure content is accurate, high quality, up-to-date, and consistent Analyzes content needs and reviews content consumption data to optimize performance and user engagement Identifies, tracks, and reports on key metrics to measure the success of content curation efforts Stays current on industry best practices, digital trends, and emerging content standards Makes recommendations to improve content strategy, structure, and delivery Collaborates cross-functionally with marketing, design, product, and other stakeholders QUALIFICATIONS Bachelor’s degree or equivalent experience in business, marketing, or a related field. 1-3 years’ experience with digital content management, editorial workflows, or related fields preferred Strong communication skills, both verbal and written. Ability to manage multiple tasks, prioritize effectively, and meet deadlines. Self-motivated with a results-driven approach. #J-18808-Ljbffr