Field Marketing Manager

About JETSET Pilates Franchising At JETSET Pilates Franchising, we’re redefining the boutique fitness landscape through a distinctive Modern Pilates method, refined studio design, and a commitment to brand excellence. As a fast‑growing franchise network, we support our partners from concept to launch, offering high‑touch support in design, construction, and operations to ensure every location delivers the elevated JETSET experience clients expect. Position Summary The Field Marketing Manager serves as a strategic link between the corporate marketing team and franchisees, ensuring localized marketing efforts reflect the JETSET brand and business objectives. The manager partners closely with franchise operators to provide guidance, resources, and best practices, empowering them to execute successful marketing initiatives in their markets. Responsibilities include supporting franchisees throughout the pre‑opening and sales cycle, monitoring local engagement and performance, and delivering insights to the Director of Field Marketing. Key Responsibilities Serve as the primary marketing contact for franchisees, providing support and consultation regarding local marketing strategy, resources, and brand standards Partner with new franchisees during pre‑opening and presales, ensuring the 16‑week playbook is executed successfully with a focus on lead generation, conversions, and founding member acquisition Support franchisees in sales alignment, collaborating with studio teams to ensure marketing and sales strategies work together to drive first visits, intro offers, and memberships Guide franchisees on leveraging national campaigns, toolkits, and assets for local markets—adapting resources for optimal local impact Develop and maintain strong relationships with franchise operators, addressing questions and sharing best practices to elevate local execution Monitor franchisee‑led marketing initiatives, local engagements, and in‑market performance using data from CRM, digital channels, and studio feedback Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations Report key findings, insights, and recommendations to the Director of Field Marketing, informing overall strategy Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality Collaborate with the Director of Field Marketing to refine and optimize the franchise support program based on field learnings and feedback Requirements Bachelor’s degree in Marketing, Business, or related field Experience in franchise, retail, or fitness/health industries preferred Strong understanding of sales‑marketing integration and pre‑opening campaign execution is a plus Project management and organizational skills, with experience supporting multiple projects simultaneously Data‑driven approach and proficiency in tracking local marketing KPIs, performance analysis, and reporting Strong relationship management skills and the ability to influence Passion for fitness, wellness, and delivering exceptional customer/member experiences Approximate 25‑35% travel, primarily to support pre‑sales, studio openings, and field training What We Offer Competitive compensation, performance‑based incentives, and growth opportunities 75% contribution to comprehensive individual health plan; plus dental, vision, life, and pet insurance options Up to 4% match to 401(k) plan Flexible fitness & wellness membership Paid time off and company holidays A culture that values innovation, ownership, and excellence A high‑impact role in a rapidly scaling brand Opportunity to shape the design and construction process of a nationally growing franchise A collaborative, fast‑paced, and supportive remote work environment Travel opportunities to new markets and locations across the U.S. JETSET Pilates is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inviting work environment for all team members. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr