B2C Marketing Manager

Are you a creative and strategic marketer ready to drive consumer engagement and growth? We're seeking a Marketing Manager to partner with our Director in developing and executing marketing plans for our consumer-focused growth strategies.

About the Role
In this role, you'll have the opportunity to lead comprehensive marketing campaigns, develop effective marketing materials, and collaborate with cross-functional teams to drive increased profitability and customer satisfaction. If you're passionate about marketing and thrive in a fast‑paced environment, we want to hear from you!

Responsibilities

Develop Marketing Materials: Create effective marketing materials for consumers, including messaging, collateral, email, social media, and video campaigns. Design comprehensive campaigns with multiple touchpoints to drive increased revenue and consumer engagement.

Execute Marketing Plans: Identify and execute short and long‑term marketing plans for consumer initiatives, driving growth for the assigned business, product line, or product. Implement strategies to maximize profitability, growth, and customer satisfaction.

Collaborate Across Teams: Work closely with cross‑functional teams across the organization to ensure alignment and integration. Collaborate with internal creative teams, digital teams, outside vendors, marketing services, product marketing, legal, sales, customer service, IT, and manufacturing to implement marketing initiatives effectively.

Lead and Develop Team: Provide direction, coaching, prioritization, and work allocation for 1‑2 direct reports on the marketing team. Ensure their development and engagement in company priorities.

Manage Budget: Oversee marketing budget and forecast to meet profitability goals.

Qualifications

Education: BA/BS in Marketing, communications, journalism, business, or related field, or equivalent combination of education and experience.

Experience: 7+ years of business experience in marketing and consumer demand creation, with experience in developing and implementing integrated on/offline comprehensive marketing strategies including catalog, online campaigns, and retail channel approaches and best practices. NEED to have experience across all channels + experience "wearing many hats" in like sized organizations.

Required Skills

Exceptional marketing, communication (written & verbal), project management, analytical, and organizational skills.

Effective presentation skills and strong interpersonal skills, with the ability to work with large cross‑functional teams.

Demonstrated ability to work as a leader within teams, motivate and influence others, think fast, respond quickly, and learn quickly in a fast‑paced environment.

Ability to interact with a variety of individuals cross‑organizationally, handle multiple projects with competing deadlines, and perform assignments with minimal notice.

Proficiency with MS Project, extremely adept at time management with minimal supervision. Has to understand analytics.

PM Software experience required (use MS Project + Wrike).

Use Salesforce CRM and SFMCMS Office required.

Adobe Creative Suite experience a plus to do light edits.

Strong Problem Solving Skills: Ability to engage and seek diversity in thought, perspective, and presence for the best possible solutions and results.

Preferred Skills

MBA or 3‑4 years of additional related business experience, along with knowledge and understanding of the social media universe and best practices, and desktop publishing experience preferred.

T-Th ONSITE in MN

Equal Opportunity Statement
We are committed to diversity and inclusivity.

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