Business Development Specialist

Home Health Marketer (Business Development) Location: Tampa, FL (Hillsborough & surrounding areas) Type: Full-Time | Field-Based About the Role We are seeking a high-performing Home Health Marketer to drive referral growth and patient admissions across the Tampa market. This is a field-based, relationship-driven role focused on developing strong referral networks, increasing census, and expanding market presence. This position is ideal for someone who understands the local healthcare landscape and has a proven ability to generate consistent home health admissions through strategic outreach and relationship management. About the Organization This organization provides skilled home health and private duty services , helping patients transition safely from hospitals and post-acute settings to care at home. Through a collaborative, team-based approach, the organization delivers personalized care plans that prioritize outcomes, continuity of care, and patient independence. The team works closely with physicians, hospitals, and community partners to ensure patients receive the right level of care while reducing unnecessary hospitalizations and improving overall quality of life. What You’ll Do Build and maintain strong relationships with physicians, hospitals, SNFs, ALFs, and community referral sources Generate home health admissions (SOCs) through consistent outreach and follow-up Develop and execute territory growth strategies to increase market share Conduct daily field visits, cold calls, and networking activities within assigned territory Coordinate with discharge planners and clinical teams to ensure smooth patient transitions to home care Represent the organization at community events, healthcare offices, and industry functions Educate referral partners on services, clinical capabilities, and patient eligibility Track referral activity and maintain accurate reporting on pipeline, conversions, and performance Collaborate with internal teams (clinical, intake, operations) to ensure high-quality patient outcomes Ensure compliance with all state and federal home health regulations What We’re Looking For 1–3+ years of home health marketing/business development experience required Proven track record of generating consistent home health referrals and admissions Strong existing relationships in the Tampa healthcare market preferred Knowledge of Medicare, skilled home health, and post-acute care processes Excellent communication, networking, and relationship-building skills Ability to work independently in a fast-paced, results-driven environment Strong organizational and time management skills Proficiency with CRM systems and basic reporting tools Valid driver’s license and reliable transportation Base Salary: $70,000 – $90,000 (based on experience and performance) Performance-driven compensation with strong earning potential Health Insurance Paid Time Off (PTO) 401(k) Opportunity for growth within a rapidly expanding organization What Sets This Opportunity Apart Established operational and clinical infrastructure to support growth Strong interdisciplinary team focused on patient outcomes High-growth market with significant referral opportunity Leadership team invested in supporting business development success Ability to make a direct impact on patient access to care #J-18808-Ljbffr