Fractional Chief Marketing

Fractional Acquisition Lead – High-End Residential Services Engagement: Fractional / Independent (not employment) Time Commitment: ~8–12 hours per month Location: Remote (local, affluent‑market experience preferred) We operate a premium, owner‑operator‑led residential services business in an affluent coastal market (Hamptons/ North Fork). Growth is intentional and selective. We are seeking an experienced fractional acquisition lead to sharpen residential customer acquisition and conversion. This is a focused, judgment‑driven role — not a branding or social media position. Scope (deliberately narrow) Residential customer acquisition via local, high‑intent channels Google search capture (intent alignment, structure, negatives — not volume buying) Remarketing logic (what should exist, what should not) Website optimization for conversion (clarity, structure, friction removal — not redesign) Messaging and copy refinement (direct mail, website, search ads) Channel prioritization with clear ROI discipline No social media. No branding initiatives. No content calendars. No agency work. Who This Is For Senior, independent operators Prior experience owning or leading customer acquisition for an owner‑led residential services business Strong direct‑response and demand‑capture mindset Comfortable working directly with principals Values discretion and scope discipline What This Is Not Not B2B or commercial marketing Not “growth hacking” Not media buying as a service Not a full‑time role Not an agency engagement Engagement Details ~8–12 hours per month to start Month‑to‑month Competitive fractional compensation Direct access to ownership How to Respond If this aligns with how you operate, please DM with: A brief summary of relevant experience One example where you improved results by removing complexity or spend, not adding it Thank You for your time & I look forward to speaking with you. #J-18808-Ljbffr