Social Media Manager

Overview We are a passionate, dedicated team of leading physicians and scientists who have trained at top research hospitals and fertility centers. We are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family, and our team is committed to guiding and supporting patients every step of the way. Why join our team? We are a mission-driven organization seeking motivated, high-performing professionals who are eager to innovate and make an impact. As we build a first-class fertility practice, we balance excellence with a culture that values collaboration, positivity, and enjoyment in the work we do. We are growing rapidly and are deeply committed to the professional and personal development of our team. Guided by optimism, compassion, and teamwork, we are united by a shared dedication to putting patients first. Role Summary We’re looking for a Social Media & Influencer Manager to lead content and creator strategy across three growing brands in the fertility space: Spring Fertility, Open Fertility, and Nest Donor Bank. This role is for someone who understands how to build community and drive measurable growth, not just post content. You’ll own day-to-day social strategy, manage influencer partnerships from outreach to reporting, and translate brand priorities into thoughtful, high-performing campaigns across platforms. Day-to-Day Responsibilities Develop and execute platform strategies across Instagram, TikTok, Reddit, and emerging channels Build monthly content calendars aligned to business priorities (egg freezing, IVF, donor recruitment, etc.) Partner with internal teams to translate clinical education into accessible, engaging content Write copy and guide creative direction to ensure content is on-brand, compliant, and performance-minded Track and report on key metrics (engagement, reach, saves, clicks, leads) and use insights to optimize Influencer & Creator Partnerships Identify and recruit mission-aligned creators across fertility, women’s health, parenting, lifestyle, and local markets Own outreach, negotiation, contracting, and briefing Manage deliverables, usage rights, whitelisting, and paid amplification in partnership with growth team Build long-term ambassador relationships, not just one-off posts Measure performance and continuously refine creator mix based on ROI and brand impact Community & Brand Growth Oversee community management, tone of voice, and engagement strategy Surface patient stories and testimonials in collaboration with care teams Support IRL activations and events with creator integration Stay ahead of platform trends while ensuring content remains thoughtful and responsible in a sensitive healthcare space Education, Licenses, Certifications 3–5 years of experience in social media and influencer marketing (healthcare, wellness, women’s health, or mission-driven brands a plus) Experience managing creators end-to-end — from sourcing to reporting Strong copywriting skills with an ability to balance warmth and credibility Comfort interpreting performance data and adjusting strategy accordingly Understanding of paid usage/whitelisting and how influencer integrates into a broader growth strategy Ability to manage multiple brands with distinct audiences and tones Employment Type This is a full-time, exempt role based in New York City. The position follows an onsite work schedule, with some travel expected. Compensation The starting salary range for this role is $75,000-$110,000 annually. Salary is based on several factors including job-related knowledge and skill set, depth of experience, certifications and/or degrees. Investing in You Today and Tomorrow Competitive medical, dental, and vision plans Paid time off to recharge and enjoy personal time Access to BetterHelp therapy sessions for mental and emotional wellness Commuter benefits and discounted rates on home, auto, and pet insurance Investing in Your Future 401(k) with up to a 4% company match Comprehensive fertility and parental leave benefits Career development opportunities in a fast-growing organization Employer-paid life and disability insurance *Temporary and contract roles may not be eligible for all benefits listed above EEO & Inclusion Spring Fertility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. Our policies prohibit discrimination based on any protected characteristic and ensure reasonable accommodations as required. #J-18808-Ljbffr