Senior Client Marketing Manager – Buyer & Seller Programs

We’re seeking a Senior Client Marketing Manager to lead the execution of high-impact buyer and seller marketing programs that connect consumers with top real estate professionals. This role partners cross-functionally to deliver well-orchestrated, data-driven initiatives that drive engagement, lead generation, and conversion. What You’ll Do Execute buyer and seller marketing programs that generate high-quality leads Lead marketing cycles for listing/seller and buyer initiatives in partnership with Sales, Product, Customer Success, and Demand Generation Own end-to-end execution of client webinars and educational programs, from content planning through promotion and attendance growth Support product launches and strategic initiatives tied to client-facing tools and services Optimize client and consumer journeys to improve engagement and conversion Track and analyze program performance, including lead retention, conversion, and NPS metrics What You Bring 8+ years of experience in B2B or B2B2C marketing (lead generation, lifecycle, or engagement) Bachelor’s degree or equivalent experience Proven success executing marketing programs that drive acquisition, engagement, and retention 4+ years of experience in real estate, proptech, fintech, or related industries Strong analytical, communication, and cross-functional collaboration skills Experience partnering closely with Sales, Product, and Customer Success teams Nice to Have Experience scaling marketplace or platform-based marketing programs Hands‑on experience with CRM and marketing automation tools Demonstrated impact on lead conversion, engagement, or NPS Passion for real estate and understanding of how agents grow their businesses #J-18808-Ljbffr