Brand Marketing Specialist

Brand Marketing Specialist – Los Angeles Are you a beauty lover who lives and breathes K-Beauty? Do you have a passion for discovering new products, understanding market trends, and bringing brands to life? If yes — we’d love to meet you. We are looking for a Brand Marketing Specialist to join our growing team in Los Angeles. In this role, you will work directly with leading K-Beauty brands , manage product launches, ensure compliance, support retail execution, analyze market performance, and help shape how Korean beauty brands expand in the North American market. This position requires a strategic thinker who understands market dynamics, follows beauty trends closely, and can build well-structured GTM strategies. What You’ll Do Brand Communication & Coordination Serve as the main liaison with K-Beauty brand partners in Korea. Communicate product information, marketing assets, timelines, and pricing. Adapt working hours as needed to coordinate with Korea time zone. New Launch (GTM) Planning Create launch calendars, SKU plans, and positioning strategies. Prepare product highlights, competitive advantages, and retail selling points. Coordinate cross-functional teams for a smooth GTM execution. Brand Execution Maintain consistent brand visual identity across all channels. Support POP materials, display design, color charts, and retail fixtures. Participate in offline activations and retail merchandising support. Market & Sales Performance Analysis Analyze GMV, sell-through, inventory trends, customer behavior, and product performance. Provide monthly data-driven insights and optimization recommendations. Identify growth opportunities based on performance metrics. Competitive Research Track competitor launches, promotions, pricing, and market activity. Deliver actionable competitive insights. Social Media Support Provide content direction to the social team based on brand goals and market trends. Support TikTok/Instagram campaign planning Assist sales with launch presentations, training materials, and buyer decks. Help build quarterly product assortment plans and promotional strategies. What We’re Looking For (Must-Haves) A genuine passion for beauty — especially K-Beauty Strong data analysis skills (Ability to interpret GMV, sell-through, replenishment trends, pricing analysis, and market insights) 5+ years of experience in beauty / brand management / marketing Strong understanding of product launch processes, compliance basics, and documentation Excellent communication and cross-functional coordination skills Ability to work flexible hours for Korea communication Willingness to travel for shows, brand visits, and retail support Why Join Us Work closely with top K-Beauty brands Exposure to TikTok Shop, Ulta Beauty, etc Creative, and passionate beauty team Fast growth opportunities and real ownership Opportunities to attend global beauty events (Cosmoprof, K-Beauty Expo) If you’re passionate about beauty, excited about K-Beauty, and want to grow in a fast-moving industry — we’d love to connect. Apply now Let’s build something beautiful together. Seniority Level Mid-Senior level Employment Type Full-time Job Function Marketing and Sales Industries Personal Care Product Manufacturing Location: Los Angeles, CA. Salary: $113,000 - $158,000. Referrals increase your chances of interviewing at Yola Beauty by 2x. #J-18808-Ljbffr