Head of AI Visibility and SEO
About the Company
Fast-growing marketing agency
Industry
Marketing and Advertising
Type
Privately Held
About the Role
The Company is seeking a Head of AI Visibility and SEO to spearhead the growth of its AI visibility proposition. The successful candidate will be tasked with setting the company apart as a leader in AI SEO, crafting go-to-market strategies, and leading new business pitches with a focus on driving mentions, citations, and visibility on AI search and LLM surfaces. This role involves guiding the company's positioning on AI SEO measurement, multimodal SEO efforts, and tech product development in the AI SEO category. The Head of AI Visibility will also be responsible for managing a dedicated team of AI SEO content, data, and tech specialists, delivering thought leadership, and coordinating with the SEO team to upskill on AI SEO approaches.
Applicants for the Head of AI Visibility role at the company should be seasoned SEO professionals with over 10 years' experience, including a strong background in developing and executing SEO strategies for enterprise clients. The ideal candidate will have a deep understanding of how AI and LLMs have transformed SEO and how brands must adapt to enhance their AI visibility. They should be well-regarded by media partners and colleagues, and possess strong negotiation skills. The role requires the ability to build processes, training, and a culture that aligns with the company's values. Success in this position is defined by the ability to clearly define the company's market presence, take a pragmatic approach, and balance short and long-term tactics to grow the SEO practice's revenue. Collaboration with global SEO leaders and effective relationship management with peers is also essential.
Functions
- Business Development