Market Research Analyst (Media, Advertising)

Research Analyst/ Sales Insight Analyst/ Media Research Analyst/ Project Coordinator

Location- NYC NY 10014

Onsite role

Interview- Video

Contract to hire role

Payrate- 36/hr on W2 Max

Manager Notes:

What they will do daily:

• Help sales teams win clients using data-backed insights
• Pull data from tools like Nielsen, MRI-Simmons, Comscore
• Create custom research reports for client pitches
• Track which insights actually helped generate revenue
• Analyze advertising trends, top spenders, and audience behavior
• Build reports + presentations for marketing and sales teams

This is a “Media Research + Ad Sales Analytics” role (not pure data science, not pure marketing).

Must Have

Core Experience

2+ years in:

Media Research / Ad Sales Analytics / Audience Insights

Experience supporting:

Ad Sales OR Media Planning teams

Must have hands-on experience with at least 2–3 of these:

• MRI-Simmons (mandatory / highly preferred)
• Nielsen (NPower / Streaming Ratings)
• Comscore VMX
• iSpot
• MediaRadar

Functional Skills

• Custom research for client presentations
• Audience insights & segmentation
• Marketplace / competitive analysis
• Building recurring reports (weekly/monthly)
• Translating data → sales story

Soft Skills (Very Important Here)

• Ability to work with sales teams
• Strong storytelling with data
• Fast turnaround on requests

Red Flags (Reject Profiles)

• Pure data analysts (SQL/Python heavy but no media tools)
• Pure marketing/content profiles
• No exposure to ad sales or media measurement
• No Nielsen / MRI / Comscore exposure

Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across Media and the video landscape in support of advertising and media measurement initiatives.

Skills:

• Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
• Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
• Track all research requests and match to sales revenue on a weekly basis.
• Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
• Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
• Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
• Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.