Market Research Analyst (Media, Advertising)
Nashville Public Radio, New York, NY, United States
Role
Research Analyst/ Sales Insight Analyst/ Media Research Analyst/ Project Coordinator
Location NYC NY 10014
Engagement Onsite role
Interview Video
Contract Contract to hire role
Pay rate 36/hr on W2 Max
Manager Notes What they will do daily:
Help sales teams win clients using data-backed insights
Pull data from tools like Nielsen, MRI-Simmons, Comscore
Create custom research reports for client pitches
Track which insights actually helped generate revenue
Analyze advertising trends, top spenders, and audience behavior
Build reports + presentations for marketing and sales teams
This is a “Media Research + Ad Sales Analytics” role (not pure data science, not pure marketing).
Must Have Core Experience
2+ years in:
Media Research / Ad Sales Analytics / Audience Insights
Experience supporting:
Ad Sales OR Media Planning teams
Must have hands-on experience with at least 2–3 of these:
MRI-Simmons (mandatory / highly preferred)
Nielsen (NPower / Streaming Ratings)
Comscore VMX
iSpot
MediaRadar
Functional Skills
Custom research for client presentations
Audience insights & segmentation
Marketplace / competitive analysis
Building recurring reports (weekly/monthly)
Translating data → sales story
Soft Skills
Ability to work with sales teams
Strong storytelling with data
Fast turnaround on requests
Red Flags
Pure data analysts (SQL/Python heavy but no media tools)
Pure marketing/content profiles
No exposure to ad sales or media measurement
No Nielsen / MRI / Comscore exposure
Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across Media and the video landscape in support of advertising and media measurement initiatives.
Skills
Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
Track all research requests and match to sales revenue on a weekly basis.
Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.
#J-18808-Ljbffr
Location NYC NY 10014
Engagement Onsite role
Interview Video
Contract Contract to hire role
Pay rate 36/hr on W2 Max
Manager Notes What they will do daily:
Help sales teams win clients using data-backed insights
Pull data from tools like Nielsen, MRI-Simmons, Comscore
Create custom research reports for client pitches
Track which insights actually helped generate revenue
Analyze advertising trends, top spenders, and audience behavior
Build reports + presentations for marketing and sales teams
This is a “Media Research + Ad Sales Analytics” role (not pure data science, not pure marketing).
Must Have Core Experience
2+ years in:
Media Research / Ad Sales Analytics / Audience Insights
Experience supporting:
Ad Sales OR Media Planning teams
Must have hands-on experience with at least 2–3 of these:
MRI-Simmons (mandatory / highly preferred)
Nielsen (NPower / Streaming Ratings)
Comscore VMX
iSpot
MediaRadar
Functional Skills
Custom research for client presentations
Audience insights & segmentation
Marketplace / competitive analysis
Building recurring reports (weekly/monthly)
Translating data → sales story
Soft Skills
Ability to work with sales teams
Strong storytelling with data
Fast turnaround on requests
Red Flags
Pure data analysts (SQL/Python heavy but no media tools)
Pure marketing/content profiles
No exposure to ad sales or media measurement
No Nielsen / MRI / Comscore exposure
Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across Media and the video landscape in support of advertising and media measurement initiatives.
Skills
Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
Track all research requests and match to sales revenue on a weekly basis.
Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.
#J-18808-Ljbffr