Real Estate - Social Media + Marketing Manager
Aura Residential, New York, NY, United States
Social Media & Marketing Manager (Real Estate)
đź“Ť Chelsea, New York, NY
đź’Ľ Full-Time | In-Person
About Us
We are a fast-growing real estate company focused on delivering high-quality living experiences across New York and beyond. Our approach combines branding, data, and execution to drive leasing performance and long-term asset value.
The Role
We are seeking a Social Media & Marketing Manager to lead and execute our digital presence across multiple properties and brands.
This is a hands-on, execution-focused role—ideal for someone who can create compelling content, run campaigns, and directly impact leasing performance.
Key Responsibilities
Social Media Management
- Manage Instagram, TikTok, and other social platforms
- Build and maintain content calendars across multiple properties
- Post consistently and actively engage with audiences (comments, DMs)
Content Creation
- Shoot and edit short-form video (Reels, TikTok)
- Capture property tours, amenities, and neighborhood content
- Maintain a strong, cohesive brand aesthetic
Marketing & Campaigns
- Execute campaigns for lease-ups, launches, and promotions
- Run and optimize paid ads (Meta, Google, TikTok) (preferred)
- Track and analyze performance: leads, conversions, cost per lease
- Set up postings on Zillow / Streeteasy
Collaboration
- Partner with leasing teams to align marketing with inventory
- Coordinate with brokers and external partners on co-marketing efforts
- Integrate marketing efforts with CRM systems (e.g., Yardi)
Qualifications
- 2+ years of experience in social media or digital marketing
- Strong understanding of Instagram, TikTok, and paid media
- Experience creating and editing content (CapCut, Adobe Suite, etc.)
- Data-driven mindset with a focus on measurable outcomes
- Experience in real estate, hospitality, or lifestyle brands is a plus
What We’re Looking For
- Execution-oriented and fast-moving
- Strong eye for branding and design
- Ability to turn content into real leads and leases
- Ownership mindset with a proactive approach
Compensation & Benefits
- Salary: $50,000 – $65,000 annually
- Paid Time Off
- Professional Development Assistance
- Growth opportunities within a rapidly expanding company
How to Apply
Please submit:
- Resume
- Cover Letter
Bonus:
- Portfolio or social accounts managed
- Examples of high-performing content or campaigns