Marketing Manager (Paid Media)

Marketing Manager (Paid Media)

Extension Health — New York City (In Person) Full-Time | $65,000–$80,000/year

About Extension Health

Extension Health is NYC's premier longevity medical center — an all-under-one-roof platform for personalized healthspan optimization. We offer the most advanced diagnostics and breakthrough therapeutics available today, including peptide therapy, regenerative medicine, hyperbaric oxygen therapy, NAD+ IV infusions, therapeutic plasma exchange, and more. Founded by Dr. Jonathann Kuo, MD, our physician-driven team has helped 50,000+ patients take control of their health and longevity. We're growing fast and building the team to match.

The Role

We're looking for a data-driven Paid Media Marketing Manager to own and scale patient acquisition across Meta and Google for Extension Health's West Village and Midtown locations. You'll manage campaigns end-to-end — from strategy and audience building to creative briefing, optimization, and reporting — working closely with our external agency and internal leadership to hit booking targets and grow efficiently.

What You'll Do

• Own paid media strategy and day-to-day execution across Meta (Facebook/Instagram) and Google Ads
• Manage campaign structure, audience segmentation, bidding strategy, and budget pacing
• Brief and collaborate with creative to develop high-performing ad concepts and copy
• Monitor performance daily and make data-driven optimizations to improve CPL and ROAS
• Build and maintain weekly paid media reporting — translating data into clear insights and recommendations
• Work with the external agency to align on strategy, review deliverables, and manage timelines
• Identify new paid channels and growth opportunities (YouTube, TikTok, programmatic, etc.)
• Ensure all ad creative and landing pages are HIPAA-compliant and aligned with LegitScript standards
• Support campaign builds for new service launches, seasonal promotions, and membership acquisition

What We're Looking For

• 3–5 years of hands-on paid media experience, with demonstrable Meta and Google Ads expertise
• Strong analytical mindset — comfortable in Ads Manager, Google Analytics, and spreadsheets
• Experience managing meaningful monthly ad budgets ($30K+/month)
• Solid understanding of conversion tracking, pixel setup, and attribution
• Experience briefing creative for paid social — you know what makes an ad stop the scroll
• Comfortable working in a fast-moving, founder-led environment where priorities shift
• Genuine interest in longevity, health optimization, or functional medicine is a big plus

Nice to Have

• Experience running paid media for a healthcare, wellness, or medical brand
• Familiarity with HIPAA-compliant advertising and Meta's health & wellness ad restrictions
• Experience with LegitScript certification or healthcare ad compliance
• Knowledge of landing page optimization and CRO principles
• Exposure to CRM or lifecycle marketing tools

What We Offer

• $65,000–$80,000 base salary, commensurate with experience
• The opportunity to grow with one of NYC's most exciting health and longevity brands
• A front-row seat to the future of preventive and regenerative medicine
• Collaborative, mission-driven team environment

To Apply Send your resume and a brief note on why you're interested to hr@extension.health