Integrated Marketing Manager

Position Overview

Assouline is seeking a strategic and creative Integrated Marketing Manager to lead the development and execution of global, multi-channel marketing campaigns that support product launches and key business priorities.

Working at the intersection of product storytelling, brand strategy, and campaign execution, this role will shape how Assouline’s collections and books are brought to market across digital, retail, trade, and media channels. The ideal candidate is analytical, creative and executional, with a strong ability to translate product narratives into compelling campaigns that elevate brand visibility and drive commercial success.

This individual thrives in a fast-paced, collaborative, and creative environment, balancing strategic thinking with operational excellence.

Key Responsibilities

Integrated Go-to-Market Campaign Strategy

• Develop and execute integrated go-to-market strategies to support product launches, seasonal initiatives, and key commercial priorities.
• Plan and implement global marketing campaigns across digital, social, retail, media, and trade channels, ensuring alignment with brand strategy.
• Liaise with Assouline's many book partners on a daily basis as the main marketing contact, coordinating all aspects of marketing support from initial promotional concepts through joint contributions for each book title and collaboration.
• Manage the global marketing calendar, coordinating campaign timelines, deliverables, and cross-functional priorities.
• Roadmap each book title's go-to-market strategy, from concepting to execution and post-launch reporting.

Product Storytelling & Brand Positioning

• Craft compelling product narratives and messaging that highlight the distinctive editorial voice, craftsmanship, and cultural relevance of Assouline’s collections.
• Partner with creative teams to translate product stories into campaign concepts, content, and marketing assets.
• Ensure consistent brand voice and storytelling across all channels and customer touchpoints.

Cross-Functional Collaboration

• Work closely with sales, creative, retail, regional marketing, and e-commerce teams to execute cohesive product-focused campaigns that drive engagement and conversion.
• Liaise with regional marketing teams to support global activations and ensure alignment across markets.

Performance & Reporting

• Monitor campaign performance and analyze key marketing KPIs across channels.
• Prepare and present performance reports and strategic insights to senior management.
• Apply data-driven learnings to optimize campaign effectiveness and inform future marketing strategies.

Qualifications

• 5–8+ years of experience in integrated marketing or product marketing (luxury, publishing, retail, or hospitality preferred).
• Strong experience launching physical products in multi-channel environments.
• Demonstrated ability to manage cross-functional teams and complex timelines.
• Strong analytical skills with a data-informed mindset.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and proactive.