Growth & Marketing Manager — Fine Jewelry
Wrist Aficionado, New York, NY, United States
Location: In-Person (NYC)
Compensation: Upon request (commensurate with experience)
About Us
Wrist Aficionado is a leading secondary market dealer of high-end luxury watches, specializing in Patek Philippe, Audemars Piguet, Richard Mille, and Rolex. Our goal is to be the #1 most trusted and competitive luxury watch marketplace, catering to high-net-worth collectors and serious buyers. In 2023, Wrist Aficionado launched Jewels Aficionado, whose merchandise also encompasses fine jewelry and Hermes handbags. Wrist Aficionado's three boutiques are located in New York City, Miami Beach, and Beverly Hills. Our websites are www.WristAficionado.com and www.JewelsAficionado.com.
What You’ll Do
Looking for someone to lead growth with a strong focus on revenue, brand, and strategy across all channels.
Sales & Growth
– Own revenue targets and overall performance
– Continuously optimize conversion across site and product pages
– Develop and execute overall brand strategy
– Support product development for new collections
Influencer & Partnerships
– Lead influencer strategy end-to-end
– Negotiate partnerships, track ROI, and scale what performs
– Brief creators with clear direction that drives conversion
Paid + Organic Strategy
– Oversee paid ads across Instagram and Pinterest
– Scale top-performing campaigns and refine underperforming ones
– Maintain brand image across all platforms
Email & SMS Marketing
– Build and optimize key flows (welcome, abandoned cart, post-purchase)
– Plan and execute weekly campaigns
Content Direction
– Guide content strategy based on business and revenue goals
– Oversee execution across channels
What You Bring to the Table
– 3-5 years of experience in marketing for a fine jewelry retailer
– Knowledge of fine jewelry and Hermes handbags
– Bachelor's degree
– Strong DTC experience
– Proven track record of driving revenue
– Expertise in influencer marketing
– Hands-on experience with email/SMS platforms (Klaviyo, Attentive, etc.)
– Experience managing product launches
– Hands-on experience with Shopify
Job Type: Full-time
Benefits:
- 401(k)
- Health insurance
- Paid time off