Sales & Marketing - Distillery, Bar & Restaurant

Sales & Marketing Manager (Hospitality Growth Leader)

Cutler’s Distillery & Public House – Santa Barbara, CA

 

We’re not looking for someone to “run social media.”

We’re hiring a revenue driver.

Cutler’s Distillery & Public House is a craft distillery, bar, restaurant, and live-music venue in Santa Barbara.

This role is for a hands-on operator who understands hospitality marketing, events, partnerships, and customer retention — and who is comfortable being on the floor executing, not just planning.

Key ResponsibilitiesRevenue Growth

• Increase monthly revenue

• Improve average check sales

• Increase total visitors to Bar/Restaurant

• Drive Sales of Distilled Spirits (inhouse & wholesale)

• Increase Club memberships

Foot Traffic & Events

• Develop and manage weekly anchor events (live music, trivia, themed nights)

• Drive private bookings, corporate events, and distillery tours

• Build partnerships with local businesses and employers

Marketing Execution

• Run social campaigns

• Grow and manage email/SMS retention campaigns

• Create offers that convert first-time guests into repeat regulars

• Oversee content direction with performance accountability

On-Premise Sales Strategy

• Train staff on upselling and spirit promotion

• Help engineer menus for profitability

• Track KPIs weekly and adjust strategy quickly

Qualifications

• 3–7+ years in hospitality marketing, brewery/distillery growth, boutique hotels, or event-driven venues

• Proven track record of increasing revenue (not just impressions)

• Comfortable working on-site 4–5 days per week

• Data-driven and execution-oriented mindset

• Strong leadership and communication skills

Compensation

• Base Salary: $55,000 – $70,000 (DOE)

• Performance bonuses tied to revenue milestones

• Additional incentives tied to private events and bottle sales growth

High performers should expect meaningful upside.

What Success Looks Like (6–12 Months)

• Midweek consistently filled

• Strong repeat customer base

• Private events booked in advance

• Email/SMS list actively generating return visits

• Clear reporting dashboard showing growth trends

• Revenue trending toward

How to Apply

Please submit:

• Resume

• Short summary of a revenue growth win you personally drove

• Specific metrics you improved (traffic, revenue, bookings, retention, etc.)