Manager - Marketing Operations
DiversityJobs, Roseville, MN, United States
Shift:
Monday through Friday, 8:00 AM - 5:00 PM, Central Time
Are you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward; to innovate and advance all aspects of our business to improve the health and safety of our communities and lives.
SUMMARY:
The role focuses on managing and refining our CRM systems for enhanced client engagement, seamless revenue attribution, and integration with various platforms. Key responsibilities include developing automation sequences, ensuring workflow efficiency, and
maintaining
precise reporting for revenue metrics. Success in this position relies on collaborative cross-functional efforts and the ability to adapt to evolving best practices in
RevOps
and marketing automation.
ESSENTIAL FUNCTIONS:
Own the end-to-end
marketing technology stack
, ensuring
accurate
setup, maintenance, and optimization of
systems and
workflows.
Build, test, and
maintain
automation
workflows and
sequences that drive client engagement
throughout the life cycle
.
Route, score, and
nurture leads
.
Drive
retention
and new logos.
Implement and
monitor
revenue attribution models across marketing, sales, and service systems.
Audit pipelines and automation performance to
identify
gaps, errors, and optimization opportunities.
Create dashboards and reporting structures
monitoring
program
performance, funnel velocity, automation
/conversion
efficiency
, and attribution
/program ROI
.
Drive ROAS goals
.
Partner with sales, marketing, and finance teams to ensure revenue metrics are tracked, reported, and
accurate
.
Integrate
core
marketing
(HubSpot)
and sale
s
(Salesforce)
systems
with
adjunct systems
to create unified data flows.
Document processes, workflows, and standard operating procedures to ensure scalability and repeatability.
Support cross-functional projects requiring data
hygiene and
synchronization, attribution, and workflow automation.
Stay current with best practices in
RevOps
, CRM, and marketing
technologies
to recommend continuous improvements.
Manage and coach direct reports to achieve performance goals.
Certificates
HubSpot certification
Education & Experience
BA/BS Degree
required
Required Knowledge
5+ years of experience in marketing operations.
Expertise
in
HubSpot
Enterprise and Salesforce
.
Exper
tise
in
managing the technology and analytic structure
for
inbound/outbound and account-based
demand-generation
programs
in
a
matrixed,
multi-segmented
B2B
environment.
Expertise in
data enrichment
and intent platforms.
Experience using
Demandbase
a plus.
Strong understanding of
data structures
,
search engine strategies
, algorithms,
and
SEO
tools
(SEM Rush
or equivalent).
Strong understanding
of pay-per-click
,
retargeting
,
and other digital advertising strategies
.
Strong understanding of Google
Analytics
or similar website
reporting/analytics software.
Understanding of analytics tools, preferably Power BI
.
Required Skills
Ability to manage multiple priorities and projects spanning cross-functional
teams, and
set clear expectations
to stakeholders on completion timelines.
Ability
to
interpret
analytical
data
and
provide
guidance/prioritize
areas
for
improvement.
Metric-driven; adept at building
accurate
dashboard
s
and report
s
on marketing/sales activity at various levels.
Technology curious;
takes initiative
to interpret
problems
and source solutions to
improve user
experience
and
business results
.
Proficient in MS Office applications
.
Excellent communication and collaboration skills at all levels in the organization.
Ability to work independently and in close collaboration with others in a remote environment; manage multiple
projects and priorities simultaneously and successfully.
Ability to
supervis
e
and
coach
direct
reports
in
a
remote
environment.
Management of third-party
vendors
and budgets.
WORKING ENVIRONMENT: Work is done remotely in a secure in-home office setting. Work is subject to travel for training and/or conferences on rare occasions. PHYSICAL/MENTAL REQUIREMENTS: The physical demands described herein are representative of those that must be met by an employee to
successfully perform the essential functions of the job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions. Mobility to work in an office setting, use standard office equipment and stamina to sit for
extended periods of time; strength to lift and carry up to 10 pounds; vision to read printed
materials and computer screens; and hearing and speech to communicate in person or over
the telephone.
Find Your Place at Pace - We need you - your curiosity, your talents, and your drive - to help us advance this important work.
Benefits When you join Pace, you commit to work that makes a positive impact on our communities and our world. We commit to supporting you with benefits and perks that make a positive impact on your life. Full-time roles are eligible for our comprehensive benefits program which includes competitive salaries, medical, dental vision, 401K retirement savings plan (100% vested immediately in the employer match), life, disability and voluntary benefits, paid time off for holiday, sick and vacation days, HSA, wellness program, flexible spending accounts, tuition reimbursement, Employee Assistance program, parental leave, optional legal coverage and ID theft.
Equal Opportunity Employer Pace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
SUMMARY:
The role focuses on managing and refining our CRM systems for enhanced client engagement, seamless revenue attribution, and integration with various platforms. Key responsibilities include developing automation sequences, ensuring workflow efficiency, and
maintaining
precise reporting for revenue metrics. Success in this position relies on collaborative cross-functional efforts and the ability to adapt to evolving best practices in
RevOps
and marketing automation.
ESSENTIAL FUNCTIONS:
Own the end-to-end
marketing technology stack
, ensuring
accurate
setup, maintenance, and optimization of
systems and
workflows.
Build, test, and
maintain
automation
workflows and
sequences that drive client engagement
throughout the life cycle
.
Route, score, and
nurture leads
.
Drive
retention
and new logos.
Implement and
monitor
revenue attribution models across marketing, sales, and service systems.
Audit pipelines and automation performance to
identify
gaps, errors, and optimization opportunities.
Create dashboards and reporting structures
monitoring
program
performance, funnel velocity, automation
/conversion
efficiency
, and attribution
/program ROI
.
Drive ROAS goals
.
Partner with sales, marketing, and finance teams to ensure revenue metrics are tracked, reported, and
accurate
.
Integrate
core
marketing
(HubSpot)
and sale
s
(Salesforce)
systems
with
adjunct systems
to create unified data flows.
Document processes, workflows, and standard operating procedures to ensure scalability and repeatability.
Support cross-functional projects requiring data
hygiene and
synchronization, attribution, and workflow automation.
Stay current with best practices in
RevOps
, CRM, and marketing
technologies
to recommend continuous improvements.
Manage and coach direct reports to achieve performance goals.
Certificates
HubSpot certification
Education & Experience
BA/BS Degree
required
Required Knowledge
5+ years of experience in marketing operations.
Expertise
in
HubSpot
Enterprise and Salesforce
.
Exper
tise
in
managing the technology and analytic structure
for
inbound/outbound and account-based
demand-generation
programs
in
a
matrixed,
multi-segmented
B2B
environment.
Expertise in
data enrichment
and intent platforms.
Experience using
Demandbase
a plus.
Strong understanding of
data structures
,
search engine strategies
, algorithms,
and
SEO
tools
(SEM Rush
or equivalent).
Strong understanding
of pay-per-click
,
retargeting
,
and other digital advertising strategies
.
Strong understanding of Google
Analytics
or similar website
reporting/analytics software.
Understanding of analytics tools, preferably Power BI
.
Required Skills
Ability to manage multiple priorities and projects spanning cross-functional
teams, and
set clear expectations
to stakeholders on completion timelines.
Ability
to
interpret
analytical
data
and
provide
guidance/prioritize
areas
for
improvement.
Metric-driven; adept at building
accurate
dashboard
s
and report
s
on marketing/sales activity at various levels.
Technology curious;
takes initiative
to interpret
problems
and source solutions to
improve user
experience
and
business results
.
Proficient in MS Office applications
.
Excellent communication and collaboration skills at all levels in the organization.
Ability to work independently and in close collaboration with others in a remote environment; manage multiple
projects and priorities simultaneously and successfully.
Ability to
supervis
e
and
coach
direct
reports
in
a
remote
environment.
Management of third-party
vendors
and budgets.
WORKING ENVIRONMENT: Work is done remotely in a secure in-home office setting. Work is subject to travel for training and/or conferences on rare occasions. PHYSICAL/MENTAL REQUIREMENTS: The physical demands described herein are representative of those that must be met by an employee to
successfully perform the essential functions of the job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions. Mobility to work in an office setting, use standard office equipment and stamina to sit for
extended periods of time; strength to lift and carry up to 10 pounds; vision to read printed
materials and computer screens; and hearing and speech to communicate in person or over
the telephone.
Find Your Place at Pace - We need you - your curiosity, your talents, and your drive - to help us advance this important work.
Benefits When you join Pace, you commit to work that makes a positive impact on our communities and our world. We commit to supporting you with benefits and perks that make a positive impact on your life. Full-time roles are eligible for our comprehensive benefits program which includes competitive salaries, medical, dental vision, 401K retirement savings plan (100% vested immediately in the employer match), life, disability and voluntary benefits, paid time off for holiday, sick and vacation days, HSA, wellness program, flexible spending accounts, tuition reimbursement, Employee Assistance program, parental leave, optional legal coverage and ID theft.
Equal Opportunity Employer Pace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.