Paid Media Specialist
MCoBeauty, New York, NY, United States
About the Role
MCoBeauty is looking for a Paid Search Strategist to lead the end-to-end strategy and execution of high-performance search campaigns. This role is dedicated to the Search ecosystem, including TPA Ads (Roundel), Walmart Connect Ads and Google Ads environments. You will be responsible for moving beyond basic keyword management to implement advanced smart bidding, automation, and data-driven testing that directly fuels client growth. This role goes beyond channel execution, it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.
Responsibilities:
Strategic Growth : Lead the strategy and execution of paid search campaigns across TPA (Target/Roundel), Walmart Connect Ads, Google Ads ecosystems, aligning media investment with client business goals and full-funnel performance.
Planning: Plan, build and manage search media plans based on growth forecasts to hit Goals/KPIs. You will lead the end-to-end strategic planning of paid search campaigns, building full-funnel search roadmaps. This involves developing granular keyword architectures that align media investment with specific business goals and seasonal demand.
Optimization: Build and manage granular campaign structures, including keyword segmentation, ad copy testing, and bidding strategy, to maximize efficiency and return on spend.
Automation: Implement smart bidding strategies and feed-based automations, that scale performance and reduce manual optimization.
Performance Reporting : You will serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives that bridge the gap between technical metrics and business growth.
Cross-Functional collaboration: Work alongside Retailer Account teams and Marketing to ensure paid search efforts complement broader digital marketing initiatives.
Continuous Innovator: Stay ahead of algorithm updates, automation advancements, and beta opportunities.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
Qualifications 4+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment. Deep platform expertise across TPA (Target/Roundel Ads), Walmart Connect and Amazon, and Google Ads. Strong understanding of keyword architecture, bidding models, and conversion tracking. Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance. xsgimln Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
Qualifications 4+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment. Deep platform expertise across TPA (Target/Roundel Ads), Walmart Connect and Amazon, and Google Ads. Strong understanding of keyword architecture, bidding models, and conversion tracking. Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance. xsgimln Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.