
Sr. Director, Smartphone Product & Category Management
Samsung Electronics America, Plano, TX, United States
Overview
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is the U.S. Sales and Marketing subsidiary and a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. SEA has invested over $100 billion and employs more than 20,000 people across the United States. By integrating a large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
This role will report to the VP, Hand Held Products and Mobile Enhancements, and is responsible for driving product and category planning, go-to-market (GTM) strategy, and lifecycle management for Galaxy Smartphones in the US market. The individual will join the Plano, Texas-based SEA Product Management organization, directly supporting SEA leadership, Carrier & Retail account teams, cross-functional GTM teams, and the Headquarters-based product planning and product management organizations.
A successful candidate will become an expert in the market, our products, our competitors, our consumers, and our customers (Carriers & Retailers). This role will function as a market expert and lead the planning and GTM strategy for all Galaxy smartphones—from definition through execution—and will support the technology roadmap, aligning Samsung opportunities with partner requirements for the US smartphone product lineup.
Role and Responsibilities
- Lead a team of Product Managers (S Series, Z Series, & A Series) focused on driving market share growth across key segments
- As a people leader, prioritize team member growth & development to efficiently manage multiple concurrent work streams
- Partner with Headquarters to ensure US consumer & carrier requirements are represented in future roadmap planning
- Collaborate with Carrier & Retail account teams for new product introductions & customer RFPs to secure a positive portfolio ranging result
- Lead a cross-functional effort to author & drive GTM strategy for new product launches, including data-based rationale for key objectives, business goals for volume & revenue, and KPIs to measure progress
- Own product positioning & value proposition for the US market based on market trends, competitor strategies, consumer insights, and other market research
- Partner with Mobile Marketing to define target consumer, create guiding documentation (key feature prioritization, messaging, focused RTB pillars, etc.), and product claims (eg, “fastest”, “brightest”, etc.)
- Serve as lead product stakeholder in reviewing & approving training documentation, press materials, etc., based on defined product positioning
- Own SEA pricing strategy and maintain history, aligning with account teams on final terms at product ranging
- Lead top-down device forecasting to judge portfolio scenarios and provide input to Headquarters, aligning with Carrier & Retail account teams and other planning teams
- Serve as product line spokesperson, evangelizing the product value proposition to internal stakeholders, customers, & media
- Partner with cross-functional teams on post-launch analyses, leading reviews from a product/VoC perspective and providing analysis and recommendations based on performance
- Own portfolio strategy for defined market segments, monitor competitive movement and market share, and make strategic recommendations on a regular cadence
- Advocate for the technology roadmap for future smartphones, validating against US Carrier requirements and Samsung-driven initiatives
Skills And Qualifications
Minimum Qualifications:
- 14-16 years of experience in a strategic role with strong execution of strategic ideas
- Passion for technology
- Proven people manager
- Strong written, visual, and verbal presentation skills; ability to influence strategic and product decisions; experience presenting to Samsung executive leadership and media
- Advanced project management skills for coordinating cross-functional teams, on-time delivery of deliverables, and tracking launch information (specs, pricing, etc.)
Preferred Qualifications:
- Background in Mobile is a major plus
- MBA with 12+ years of relevant experience
- Experience in consumer wants/needs identification, growth and product innovation, data and pricing analysis, technology trend analysis, consumer insights, and competitive analysis
Life at Samsung & Benefits
Life @ Samsung -
Benefits @ Samsung -
Regular full-time employees have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and more. Eligible for MBO bonus compensation based on company, division, and individual performance.
EEO & Diversity
Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce and providing Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, disability, or any other characteristic protected by law.
Reasonable Accommodations
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you require an accommodation, please contact our Reasonable Accommodation Team at or
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