Senior Brand Manager

Overview

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change.

Title: Sr. Brand Manager

Location: Chicago, IL

Job Type: FT | Exempt

About the Role

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You’ll Do

In this pivotal role, you will:

• Lead Brand Strategy & Positioning : Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
• Drive Integrated Programs : Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints.
• Digital Brand Presence : Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence : Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy : Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.
• Own Budget & Performance Metrics : Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data.
• Build Cross‑Functional Partnerships : Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.

What You’ll Bring

• 5–7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degree in Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership , including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce , including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence , such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills —comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills , with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities , capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset : eager to shape and grow emerging brands with creativity and resilience.

What We Offer

Title, level, and compensation commensurate with experience.

Health & Wellness

• Medical, dental, and vision insurance
• Health Savings Account (HSA) and/or Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Wellness program and challenges
• Gym discounts

Financial Security

• 401(k) retirement plan with company match
• Life and disability insurance
• Supplemental Critical Illness, Hospital Indemnity and Accident Insurance
• Commuter benefits

Time Off

• Paid time off (PTO) including vacation, sick leave and holidays
• Parental leave
• Bereavement leave

Additional Perks

• Employee discounts
• Recognition programs
• Pet insurance

*Available to eligible, full-time employees only.

Illinois Hiring Range $118,000 — $147,000 USD

Benefits vary by state, role type, and eligibility.

Follow us on Social Media

Instagram: Curaleaf.usa

Twitter: Curaleaf_Inc

LinkedIn: Curaleaf LinkedIn

About Curaleaf

Curaleaf Holdings, Inc. is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. Our brands—Curaleaf, Select, Grassroots, Find, Anthem—provide industry-leading service and accessibility across medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain with a distribution network across Europe, Canada and Australasia.

Our Vision: To be the world’s leading cannabis company by delivering superior products and services and driving global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by law. We will provide reasonable accommodation to participate in the job application or interview process. Individuals adversely impacted by the war on drugs are encouraged to apply. Current Curaleaf employees should apply for open positions through our Internal Job Board.

#J-18808-Ljbffr