Marketing Activation Manager
Konica Minolta Business Solutions, Ramsey, NJ, United States
Overview
The
Marketing Activation Manager
is responsible for driving effective communication and engagement for Konica Minolta's Office Products portfolio through clear, product-focused marketing programs. This role translates product value propositions into impactful marketing initiatives that improve product understanding, strengthen market relevance, and support customer and internal engagement. The ideal candidate can take complex product details and build integrated go-to-market plans, messaging, and content that simplify, clarify, and elevate our technology in the market. Responsibilities
Integrated Marketing Programs Translate product features and differentiators into compelling, market-facing messaging across digital, social, content, events, and internal channels. Develop strategic plans that support product adoption and meet clear business and buyer needs. Work closely with Product Marketing to ensure accuracy and clarity in all product narratives. Support product launches with structured rollout plans, messaging frameworks, and supporting materials. Ensure programs are aligned to business priorities, product timelines, and audience expectations. Cross-Functional Collaboration Serve as the primary marketing lead across Product, Sales, Digital, Channel Marketing, Communications, and creative teams. Liaise with Channel Marketing partners to ensure activation assets are aligned for dealer and partner usage. Provide guidance to creative partners to ensure product clarity and strong execution. Content Development & Messaging Oversee development of clear, product-focused marketing content including videos, explainers, solution narratives, comparison tools, landing pages, and customer stories. Maintain consistent messaging across all marketing touchpoints while ensuring accuracy and usability. Ensure content supports both product engagement goals and the broader brand framework. Marketing Experience & Engagement Translate product stories into cohesive, engaging experiences across digital and live environments. Ensure materials and campaigns align with brand guidelines and visual identity standards. Support internal communication efforts to strengthen product understanding within the organization. Performance Measurement & Optimization Track performance of marketing initiatives, analyzing engagement, usage, and asset effectiveness. Provide reporting and recommendations to refine and improve future programs. Contribute insights toward product perception, clarity, and market response. Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field. 5+ years in product marketing, brand activation, integrated marketing, or similar B2B marketing roles. Strong ability to simplify technical content into clear, customer-ready messaging. Experience developing product-focused content and marketing materials. Excellent project management and cross-functional coordination skills. Ability to manage multiple projects with strong attention to accuracy and deadlines. Experience with office technology, workplace solutions, or hardware/software products. Experience collaborating with channel marketing or partner ecosystems. Familiarity with digital content distribution and audience engagement practices. About Us
Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to give shape to ideas by supporting their digital transformation through its Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow it on Facebook, YouTube, LinkedIn and Twitter. Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such as sales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal. EOE Statement
The company is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
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The
Marketing Activation Manager
is responsible for driving effective communication and engagement for Konica Minolta's Office Products portfolio through clear, product-focused marketing programs. This role translates product value propositions into impactful marketing initiatives that improve product understanding, strengthen market relevance, and support customer and internal engagement. The ideal candidate can take complex product details and build integrated go-to-market plans, messaging, and content that simplify, clarify, and elevate our technology in the market. Responsibilities
Integrated Marketing Programs Translate product features and differentiators into compelling, market-facing messaging across digital, social, content, events, and internal channels. Develop strategic plans that support product adoption and meet clear business and buyer needs. Work closely with Product Marketing to ensure accuracy and clarity in all product narratives. Support product launches with structured rollout plans, messaging frameworks, and supporting materials. Ensure programs are aligned to business priorities, product timelines, and audience expectations. Cross-Functional Collaboration Serve as the primary marketing lead across Product, Sales, Digital, Channel Marketing, Communications, and creative teams. Liaise with Channel Marketing partners to ensure activation assets are aligned for dealer and partner usage. Provide guidance to creative partners to ensure product clarity and strong execution. Content Development & Messaging Oversee development of clear, product-focused marketing content including videos, explainers, solution narratives, comparison tools, landing pages, and customer stories. Maintain consistent messaging across all marketing touchpoints while ensuring accuracy and usability. Ensure content supports both product engagement goals and the broader brand framework. Marketing Experience & Engagement Translate product stories into cohesive, engaging experiences across digital and live environments. Ensure materials and campaigns align with brand guidelines and visual identity standards. Support internal communication efforts to strengthen product understanding within the organization. Performance Measurement & Optimization Track performance of marketing initiatives, analyzing engagement, usage, and asset effectiveness. Provide reporting and recommendations to refine and improve future programs. Contribute insights toward product perception, clarity, and market response. Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field. 5+ years in product marketing, brand activation, integrated marketing, or similar B2B marketing roles. Strong ability to simplify technical content into clear, customer-ready messaging. Experience developing product-focused content and marketing materials. Excellent project management and cross-functional coordination skills. Ability to manage multiple projects with strong attention to accuracy and deadlines. Experience with office technology, workplace solutions, or hardware/software products. Experience collaborating with channel marketing or partner ecosystems. Familiarity with digital content distribution and audience engagement practices. About Us
Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to give shape to ideas by supporting their digital transformation through its Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow it on Facebook, YouTube, LinkedIn and Twitter. Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such as sales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal. EOE Statement
The company is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
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