Marketing Copywriter - Birmingham
Regions Bank, Birmingham, AL, United States
Job Description
At Regions, the Marketing Copywriter will craft compelling, results-driven copies that drive customer engagement, conversions, and retention. This role will collaborate with marketing strategists, data analysts, and creative teams to develop compelling personalized, data-driven messaging that resonates with target audiences. This role will utilize addressable media, including direct mail, email, and next-best-action (NBA) direct response campaigns, to reach consumers.
Primary Responsibilities
Writes and edits high-performing, compliant copy for direct mail, email, and next-best-action (NBA) campaigns promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
Leverages customer segmentation and behavioral data to tailor messaging for different audiences
Ensures copy aligns with brand voice, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing
Collaborates with strategy teams to enhance personalization and dynamic content strategies
Works closely with designers to ensure copy and creative work together seamlessly
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in English, Journalism, Marketing, Communications or a related field and four (4) years of direct response copywriting experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and eight (8) years of professional experience in marketing
Preferences
Proven success in direct mail, email marketing, and next-best-action (NBA) campaigns
Strong understanding of customer journey mapping, segmentation, and data-driven personalization
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP) and ability to write clear, legally sound disclosures
Experience with CRM platforms (Salesforce Marketing Cloud, HubSpot) and marketing automation tools is a plus
Skills and Competencies
A/B test messaging to optimize performance and response rates, CTRs, and conversion metrics
Ability to analyze performance metrics and refine copy based on results
Excellent collaboration skills with cross-functional teams
Experience working with and adhering to content style guides (e.g. AP style)
Keen attention to detail, to ensure quality and accuracy at each deliverable stage
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong direct response writing and editing skills
Strong time management skills
Strong verbal, written communication, and organizational skills
Additional Job Description The Marketing Copywriter will have keen attention to detail, proven success in developing campaigns, and be prepared to work with a design partner to develop brand-building creative ideas and compelling copy that gives Regions a distinctive tone of voice; driving customer interest, engagement, conversions and retention.
This role will join a growing in-house creative team charged with developing category-defining creative solutions and shaping the Regions brand identity. Creative writing assignments will span across the company’s business groups and require the ability to translates complex problems and communication strategies into simple and compelling solutions that drive brand affinity and business results ever-expanding brand touchpoints including print, video, social, digital, in-branch, email, direct mail, experiential and more.
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$69,143.25 USD
Median:
$83,450.00 USD
Incentive Pay Plans:
This job may participate in an annual discretionary bonus plan.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Regions Center
Location Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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Primary Responsibilities
Writes and edits high-performing, compliant copy for direct mail, email, and next-best-action (NBA) campaigns promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
Leverages customer segmentation and behavioral data to tailor messaging for different audiences
Ensures copy aligns with brand voice, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing
Collaborates with strategy teams to enhance personalization and dynamic content strategies
Works closely with designers to ensure copy and creative work together seamlessly
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in English, Journalism, Marketing, Communications or a related field and four (4) years of direct response copywriting experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and eight (8) years of professional experience in marketing
Preferences
Proven success in direct mail, email marketing, and next-best-action (NBA) campaigns
Strong understanding of customer journey mapping, segmentation, and data-driven personalization
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP) and ability to write clear, legally sound disclosures
Experience with CRM platforms (Salesforce Marketing Cloud, HubSpot) and marketing automation tools is a plus
Skills and Competencies
A/B test messaging to optimize performance and response rates, CTRs, and conversion metrics
Ability to analyze performance metrics and refine copy based on results
Excellent collaboration skills with cross-functional teams
Experience working with and adhering to content style guides (e.g. AP style)
Keen attention to detail, to ensure quality and accuracy at each deliverable stage
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong direct response writing and editing skills
Strong time management skills
Strong verbal, written communication, and organizational skills
Additional Job Description The Marketing Copywriter will have keen attention to detail, proven success in developing campaigns, and be prepared to work with a design partner to develop brand-building creative ideas and compelling copy that gives Regions a distinctive tone of voice; driving customer interest, engagement, conversions and retention.
This role will join a growing in-house creative team charged with developing category-defining creative solutions and shaping the Regions brand identity. Creative writing assignments will span across the company’s business groups and require the ability to translates complex problems and communication strategies into simple and compelling solutions that drive brand affinity and business results ever-expanding brand touchpoints including print, video, social, digital, in-branch, email, direct mail, experiential and more.
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$69,143.25 USD
Median:
$83,450.00 USD
Incentive Pay Plans:
This job may participate in an annual discretionary bonus plan.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Regions Center
Location Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
#J-18808-Ljbffr