Vice President of Marketing
Solera Senior Living, Denver, CO, United States
Vice President of Marketing - Solera Senior Living
An immediate and exciting opportunity exists for a seasoned and dynamic Vice President of Marketing to lead brand growth, customer acquisition, and marketing transformation across a rapidly expanding portfolio. This is not a traditional portfolio marketing role. It is an opportunity to help shape a modern brand at the intersection of hospitality, wellness, consumer experience, and aging.
About Solera Senior Living Solera Senior Living is building a next-generation brand in aging—blending hospitality, wellness, thoughtful design, innovation, and compassionate care. As a nationally recognized operator of luxury independent living, assisted living, and memory care communities, Solera is redefining what it means for older adults to live with vitality, connection, and purpose.
As we continue to grow, Solera is investing in modern brand-building, advanced analytics, and AI-enabled marketing to elevate both the customer experience and business performance. Live Exceptional. Every Day.
Position Summary The VP of Marketing will lead brand strategy, demand generation, lifecycle marketing, creative direction, and marketing technology, while building a more AI-enabled, data-driven, and personalized marketing engine. This is a strategic leadership role, with execution supported by internal teams and external partners. The role oversees a multi-million dollar marketing budget, manages a small corporate team and agency partners, and will scale the function as Solera grows.
Key Responsibilities
Brand, Experience & Creative
Lead national brand strategy and ensure consistent luxury positioning
Elevate creative standards across digital, print, and experiential channels
Guide storytelling, campaigns, and portfolio-wide initiatives
Demand Generation & Growth
Own digital demand generation across paid media, SEO, social, and emerging channels
Drive performance marketing to generate qualified inquiries, tours, and move-ins
Connect marketing investment to occupancy and revenue outcomes
Experience & Leadership
10+ years of marketing leadership experience
Proven ability to lead both brand strategy and demand generation
Experience in multi-location or portfolio-based businesses
Demonstrated success integrating AI into everyday marketing workflows
Strong fluency in CRM, lifecycle marketing, automation, and analytics
Track record of building and scaling marketing teams
Marketing Technology, Personalization & AI
Lead CRM, marketing automation, analytics, and AI-enabled tools
Apply AI in daily workflows (content, campaigns, segmentation, analytics, creative)
Improve personalization, speed, and marketing efficiency
Build an AI-fluent marketing organization
Portfolio & Market Strategy
Develop market-specific strategies across diverse geographies
Support new developments, lease-ups, and repositioning efforts
Balance brand consistency with local performance
Team & Vendor Leadership
Lead and develop the corporate marketing team
Manage agency and vendor partners to deliver measurable results
Scale the marketing function to support future growth
Budget & Investment Oversight
Manage and optimize a multi-million dollar marketing budget
Drive ROI across brand and demand initiatives
Ideal Candidate Profile The ideal candidate brings a combination of brand instinct, growth rigor, creative excellence, and technological fluency. They have experience building premium, emotionally resonant brands while delivering measurable business results. This person is both a strategic leader and a builder—comfortable shaping vision while driving execution in a fast-paced, evolving environment. Senior living experience is not required.
We are especially interested in leaders who bring:
Experience from premium hospitality, wellness, longevity, consumer subscription, or other high-growth consumer brands
Success in digitally sophisticated, multi-location service businesses
Strong storytelling and brand instincts paired with data-driven decision making
Practical fluency in AI and emerging technologies
A collaborative, high-accountability leadership style
The ability to build, refine, and scale marketing capabilities as the business grows
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field required
10+ years of progressive marketing experience, including senior leadership responsibility
Proven success developing integrated marketing strategies that drive measurable business outcomes
Strong understanding of digital channels, CRM/marketing technology, analytics, and campaign performance reporting
Ability to operate strategically while also staying close to execution
Willingness to travel approximately 20–30% based on business needs and growth initiatives
Compensation Base salary:
$175,000–$195,000 Bonus:
20–30% target bonus opportunity
Location:
Fully Remote, with travel as needed (approximately 20–30%, depending on business needs and growth initiatives)
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About Solera Senior Living Solera Senior Living is building a next-generation brand in aging—blending hospitality, wellness, thoughtful design, innovation, and compassionate care. As a nationally recognized operator of luxury independent living, assisted living, and memory care communities, Solera is redefining what it means for older adults to live with vitality, connection, and purpose.
As we continue to grow, Solera is investing in modern brand-building, advanced analytics, and AI-enabled marketing to elevate both the customer experience and business performance. Live Exceptional. Every Day.
Position Summary The VP of Marketing will lead brand strategy, demand generation, lifecycle marketing, creative direction, and marketing technology, while building a more AI-enabled, data-driven, and personalized marketing engine. This is a strategic leadership role, with execution supported by internal teams and external partners. The role oversees a multi-million dollar marketing budget, manages a small corporate team and agency partners, and will scale the function as Solera grows.
Key Responsibilities
Brand, Experience & Creative
Lead national brand strategy and ensure consistent luxury positioning
Elevate creative standards across digital, print, and experiential channels
Guide storytelling, campaigns, and portfolio-wide initiatives
Demand Generation & Growth
Own digital demand generation across paid media, SEO, social, and emerging channels
Drive performance marketing to generate qualified inquiries, tours, and move-ins
Connect marketing investment to occupancy and revenue outcomes
Experience & Leadership
10+ years of marketing leadership experience
Proven ability to lead both brand strategy and demand generation
Experience in multi-location or portfolio-based businesses
Demonstrated success integrating AI into everyday marketing workflows
Strong fluency in CRM, lifecycle marketing, automation, and analytics
Track record of building and scaling marketing teams
Marketing Technology, Personalization & AI
Lead CRM, marketing automation, analytics, and AI-enabled tools
Apply AI in daily workflows (content, campaigns, segmentation, analytics, creative)
Improve personalization, speed, and marketing efficiency
Build an AI-fluent marketing organization
Portfolio & Market Strategy
Develop market-specific strategies across diverse geographies
Support new developments, lease-ups, and repositioning efforts
Balance brand consistency with local performance
Team & Vendor Leadership
Lead and develop the corporate marketing team
Manage agency and vendor partners to deliver measurable results
Scale the marketing function to support future growth
Budget & Investment Oversight
Manage and optimize a multi-million dollar marketing budget
Drive ROI across brand and demand initiatives
Ideal Candidate Profile The ideal candidate brings a combination of brand instinct, growth rigor, creative excellence, and technological fluency. They have experience building premium, emotionally resonant brands while delivering measurable business results. This person is both a strategic leader and a builder—comfortable shaping vision while driving execution in a fast-paced, evolving environment. Senior living experience is not required.
We are especially interested in leaders who bring:
Experience from premium hospitality, wellness, longevity, consumer subscription, or other high-growth consumer brands
Success in digitally sophisticated, multi-location service businesses
Strong storytelling and brand instincts paired with data-driven decision making
Practical fluency in AI and emerging technologies
A collaborative, high-accountability leadership style
The ability to build, refine, and scale marketing capabilities as the business grows
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field required
10+ years of progressive marketing experience, including senior leadership responsibility
Proven success developing integrated marketing strategies that drive measurable business outcomes
Strong understanding of digital channels, CRM/marketing technology, analytics, and campaign performance reporting
Ability to operate strategically while also staying close to execution
Willingness to travel approximately 20–30% based on business needs and growth initiatives
Compensation Base salary:
$175,000–$195,000 Bonus:
20–30% target bonus opportunity
Location:
Fully Remote, with travel as needed (approximately 20–30%, depending on business needs and growth initiatives)
#J-18808-Ljbffr