Vice President of Marketing

Vice President of Marketing - Solera Senior Living

An immediate and exciting opportunity exists for a seasoned and dynamic Vice President of Marketing to lead brand growth, customer acquisition, and marketing transformation across a rapidly expanding portfolio. This is not a traditional portfolio marketing role. It is an opportunity to help shape a modern brand at the intersection of hospitality, wellness, consumer experience, and aging.

About Solera Senior Living

Solera Senior Living is building a next-generation brand in aging—blending hospitality, wellness, thoughtful design, innovation, and compassionate care. As a nationally recognized operator of luxury independent living, assisted living, and memory care communities, Solera is redefining what it means for older adults to live with vitality, connection, and purpose.

As we continue to grow, Solera is investing in modern brand-building, advanced analytics, and AI-enabled marketing to elevate both the customer experience and business performance. Live Exceptional. Every Day.

Position Summary

The VP of Marketing will lead brand strategy, demand generation, lifecycle marketing, creative direction, and marketing technology, while building a more AI-enabled, data-driven, and personalized marketing engine. This is a strategic leadership role, with execution supported by internal teams and external partners. The role oversees a multi-million dollar marketing budget, manages a small corporate team and agency partners, and will scale the function as Solera grows.

Key Responsibilities

Brand, Experience & Creative

• Lead national brand strategy and ensure consistent luxury positioning
• Elevate creative standards across digital, print, and experiential channels
• Guide storytelling, campaigns, and portfolio-wide initiatives

Demand Generation & Growth

• Own digital demand generation across paid media, SEO, social, and emerging channels
• Drive performance marketing to generate qualified inquiries, tours, and move-ins
• Connect marketing investment to occupancy and revenue outcomes

Experience & Leadership

• 10+ years of marketing leadership experience
• Proven ability to lead both brand strategy and demand generation
• Experience in multi-location or portfolio-based businesses
• Demonstrated success integrating AI into everyday marketing workflows
• Strong fluency in CRM, lifecycle marketing, automation, and analytics
• Track record of building and scaling marketing teams

Marketing Technology, Personalization & AI

• Lead CRM, marketing automation, analytics, and AI-enabled tools
• Apply AI in daily workflows (content, campaigns, segmentation, analytics, creative)
• Improve personalization, speed, and marketing efficiency
• Build an AI-fluent marketing organization

Portfolio & Market Strategy

• Develop market-specific strategies across diverse geographies
• Support new developments, lease-ups, and repositioning efforts
• Balance brand consistency with local performance

Team & Vendor Leadership

• Lead and develop the corporate marketing team
• Manage agency and vendor partners to deliver measurable results
• Scale the marketing function to support future growth

Budget & Investment Oversight

• Manage and optimize a multi-million dollar marketing budget
• Drive ROI across brand and demand initiatives

Ideal Candidate Profile

The ideal candidate brings a combination of brand instinct, growth rigor, creative excellence, and technological fluency. They have experience building premium, emotionally resonant brands while delivering measurable business results. This person is both a strategic leader and a builder—comfortable shaping vision while driving execution in a fast-paced, evolving environment. Senior living experience is not required.

We are especially interested in leaders who bring:

• Experience from premium hospitality, wellness, longevity, consumer subscription, or other high-growth consumer brands
• Success in digitally sophisticated, multi-location service businesses
• Strong storytelling and brand instincts paired with data-driven decision making
• Practical fluency in AI and emerging technologies
• A collaborative, high-accountability leadership style
• The ability to build, refine, and scale marketing capabilities as the business grows

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required
• 10+ years of progressive marketing experience, including senior leadership responsibility
• Proven success developing integrated marketing strategies that drive measurable business outcomes
• Strong understanding of digital channels, CRM/marketing technology, analytics, and campaign performance reporting
• Ability to operate strategically while also staying close to execution
• Willingness to travel approximately 20–30% based on business needs and growth initiatives

Compensation

Base salary: $175,000–$195,000
Bonus: 20–30% target bonus opportunity

Location: Fully Remote, with travel as needed (approximately 20–30%, depending on business needs and growth initiatives)

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