Vice President of Marketing

Vice President of Marketing - Solera Senior LivingAn immediate and exciting opportunity exist for a seasoned and dynamic Vice President of Marketing to lead brand growth, customer acquisition, and marketing transformation across a rapidly expanding portfolio. This is not a traditional portfolio marketing role. It is an opportunity to help shape a modern brand at the intersection of hospitality, wellness, consumer experience, and aging.About Solera Senior LivingSolera Senior Living is building a next-generation brand in aging—blending hospitality, wellness, thoughtful design, innovation, and compassionate care. As a nationally recognized operator of luxury independent living, assisted living, and memory care communities, Solera is redefining what it means for older adults to live with vitality, connection, and purpose.As we continue to grow, Solera is investing in modern brand-building, advanced analytics, and AI-enabled marketing to elevate both the customer experience and business performance. Live Exceptional. Every Day.Position SummaryThe VP of Marketing will lead brand strategy, demand generation, lifecycle marketing, creative direction, and marketing technology, while building a more AI-enabled, data-driven, and personalized marketing engine. This is a strategic leadership role, with execution supported by internal teams and external partners. The role oversees a multi-million dollar marketing budget, manages a small corporate team and agency partners, and will scale the function as Solera grows.Key ResponsibilitiesBrand, Experience & CreativeLead national brand strategy and ensure consistent luxury positioningElevate creative standards across digital, print, and experiential channelsGuide storytelling, campaigns, and portfolio-wide initiativesDemand Generation & GrowthOwn digital demand generation across paid media, SEO, social, and emerging channelsDrive performance marketing to generate qualified inquiries, tours, and move-insConnect marketing investment to occupancy and revenue outcomesExperience & Leadership10+ years of marketing leadership experienceProven ability to lead both brand strategy and demand generationExperience in multi-location or portfolio-based businessesDemonstrated success integrating AI into everyday marketing workflowsStrong fluency in CRM, lifecycle marketing, automation, and analyticsTrack record of building and scaling marketing teamsMarketing Technology, Personalization & AILead CRM, marketing automation, analytics, and AI-enabled toolsApply AI in daily workflows (content, campaigns, segmentation, analytics, creative)Improve personalization, speed, and marketing efficiencyBuild an AI-fluent marketing organizationPortfolio & Market StrategyDevelop market-specific strategies across diverse geographiesSupport new developments, lease-ups, and repositioning effortsBalance brand consistency with local performanceTeam & Vendor LeadershipLead and develop the corporate marketing teamManage agency and vendor partners to deliver measurable resultsScale the marketing function to support future growthBudget & Investment OversightManage and optimize a multi-million dollar marketing budgetDrive ROI across brand and demand initiativesIdeal Candidate ProfileThe ideal candidate brings a combination of brand instinct, growth rigor, creative excellence, and technological fluency. They have experience building premium, emotionally resonant brands while delivering measurable business results. This person is both a strategic leader and a builder—comfortable shaping vision while driving execution in a fast-paced, evolving environment. Senior living experience is not required.We Are Especially Interested In Leaders Who BringExperience from premium hospitality, wellness, longevity, consumer subscription, or other high-growth consumer brandsSuccess in digitally sophisticated, multi-location service businessesStrong storytelling and brand instincts paired with data-driven decision makingPractical fluency in AI and emerging technologiesA collaborative, high-accountability leadership styleThe ability to build, refine, and scale marketing capabilities as the business growsQualificationsBachelor's degree in Marketing, Communications, Business, or related field required10+ years of progressive marketing experience, including senior leadership responsibilityProven success developing integrated marketing strategies that drive measurable business outcomesStrong understanding of digital channels, CRM/marketing technology, analytics, and campaign performance reportingAbility to operate strategically while also staying close to executionWillingness to travel approximately 20–30% based on business needs and growth initiativesCompensationBase salary: $175,000–$195,000Bonus: 20–30% target bonus opportunityLocation: Fully Remote, with travel as needed (approximately 20–30%, depending on business needs and growth initiatives)J-18808-Ljbffr