Account Based Marketing Manager, North America
Sapiens, Rochelle Park, NJ, United States
Title
: Account Based Marketing Manager, North America
Location:
Remote
Position Summary:
We are seeking an Account Based Marketing Manager, North America to lead and own Account-Based Marketing (ABM) and demand generation initiatives aligned to revenue growth. This role is responsible for translating strategy into measurable pipeline impact and working closely with Sales, SDRs, Product Marketing, and relevant partners to drive results.
This is a high-impact role within a global, performance-driven organization. The ideal candidate brings a balance of strategic thinking, hands-on execution, and strong analytical rigor.
Key Responsibilities
ABM Strategy & Ownership
Own and execute the North America ABM strategy aligned to revenue and sales priorities.
Develop and manage ABM motions across Tier 1 and Tier 2 accounts
Translate business objectives into clear, scalable ABM programs.
Demand Generation & Campaign Leadership
Lead multi-channel demand generation campaigns across:
Paid media
SEO / AEO / GEO
Email and marketing automation
Content and digital channels
Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes.
Ensure campaigns are aligned with sales plays, account plans, and regional priorities.
Sales & Cross-Functional Alignment
Partner closely with Sales leadership, account teams, SDRs, and regional marketing.
Align on target accounts, messaging, campaign timing, and follow-up strategies.
Act as a strategic marketing partner focused on revenue impact, not just activity.
Data, Analytics & Optimization
Own performance reporting and insights across engagement, conversion, pipeline contribution, and ROI.
Use data to identify opportunities, optimize campaigns, and improve efficiency.
Continuously test, learn, and iterate to drive improved outcomes.
AI-Driven Marketing Enablement
Leverage AI tools to improve targeting, personalization, messaging, and campaign effectiveness.
Identify practical ways to incorporate AI into ABM execution and performance optimization.
Success Metrics
Increased pipeline and revenue contribution from target accounts
Strong engagement and conversion rates across ABM campaigns
Improved campaign efficiency and return on investment
Clear alignment and credibility with Sales and cross-functional stakeholders
Data-driven reporting that demonstrates marketing's impact on revenue
Required Qualifications
5-8+ years of experience in B2B ABM, demand generation, or growth marketing
Proven experience owning and leading ABM programs tied to revenue outcomes
Strong understanding of:
Paid media strategy
ABM frameworks and segmentation
Multi-channel demand generation
Experience with HubSpot, Salesforce, and ABM platform
Strong analytical and performance-optimization skills
Comfortable operating in a KPI-driven, performance-focused environment
Experience leveraging AI tools to enhance marketing effectiveness
Strong communication skills and ability to partner with senior sales stakeholders
Why This Role
Ownership of North America ABM strategy within a global organization
Direct visibility into how marketing drives pipeline and revenue
Close collaboration with sales and demand generation leadership
High level of autonomy and strategic influence
At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.
Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#LI-Remote
#J-18808-Ljbffr
: Account Based Marketing Manager, North America
Location:
Remote
Position Summary:
We are seeking an Account Based Marketing Manager, North America to lead and own Account-Based Marketing (ABM) and demand generation initiatives aligned to revenue growth. This role is responsible for translating strategy into measurable pipeline impact and working closely with Sales, SDRs, Product Marketing, and relevant partners to drive results.
This is a high-impact role within a global, performance-driven organization. The ideal candidate brings a balance of strategic thinking, hands-on execution, and strong analytical rigor.
Key Responsibilities
ABM Strategy & Ownership
Own and execute the North America ABM strategy aligned to revenue and sales priorities.
Develop and manage ABM motions across Tier 1 and Tier 2 accounts
Translate business objectives into clear, scalable ABM programs.
Demand Generation & Campaign Leadership
Lead multi-channel demand generation campaigns across:
Paid media
SEO / AEO / GEO
Email and marketing automation
Content and digital channels
Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes.
Ensure campaigns are aligned with sales plays, account plans, and regional priorities.
Sales & Cross-Functional Alignment
Partner closely with Sales leadership, account teams, SDRs, and regional marketing.
Align on target accounts, messaging, campaign timing, and follow-up strategies.
Act as a strategic marketing partner focused on revenue impact, not just activity.
Data, Analytics & Optimization
Own performance reporting and insights across engagement, conversion, pipeline contribution, and ROI.
Use data to identify opportunities, optimize campaigns, and improve efficiency.
Continuously test, learn, and iterate to drive improved outcomes.
AI-Driven Marketing Enablement
Leverage AI tools to improve targeting, personalization, messaging, and campaign effectiveness.
Identify practical ways to incorporate AI into ABM execution and performance optimization.
Success Metrics
Increased pipeline and revenue contribution from target accounts
Strong engagement and conversion rates across ABM campaigns
Improved campaign efficiency and return on investment
Clear alignment and credibility with Sales and cross-functional stakeholders
Data-driven reporting that demonstrates marketing's impact on revenue
Required Qualifications
5-8+ years of experience in B2B ABM, demand generation, or growth marketing
Proven experience owning and leading ABM programs tied to revenue outcomes
Strong understanding of:
Paid media strategy
ABM frameworks and segmentation
Multi-channel demand generation
Experience with HubSpot, Salesforce, and ABM platform
Strong analytical and performance-optimization skills
Comfortable operating in a KPI-driven, performance-focused environment
Experience leveraging AI tools to enhance marketing effectiveness
Strong communication skills and ability to partner with senior sales stakeholders
Why This Role
Ownership of North America ABM strategy within a global organization
Direct visibility into how marketing drives pipeline and revenue
Close collaboration with sales and demand generation leadership
High level of autonomy and strategic influence
At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.
Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#LI-Remote
#J-18808-Ljbffr