B2B Copywriter and Editorial Lead
IGEL Technology, Miami, FL, United States
Overview
LOCATION:
Fort Lauderdale FL
THE ROLE:
We’re seeking a sharp, strategic B2B Copywriter ready to act as the Chief Editor across our content marketing ecosystem. You’ll craft and shape compelling narratives that cut through the noise—and help elevate IGEL’s voice as a global thought leader in secure end-user computing.
Responsibilities
Write and edit a wide range of B2B content, including:
Blogs, whitepapers, eBooks, case studies, ghostwritten executive content, landing pages, email sequences, and website copy
Press releases, media statements, and analyst-facing materials that reinforce strategic positioning
Serve as Chief Editor, owning IGEL’s editorial standards, tone of voice, and copy quality across all formats
Refine and elevate content that other writers and contributors developed, ensuring brand alignment and excellence
Craft narratives that bring complex topics such as Zero Trust, VDI/DaaS, and secure endpoint management to life
Shape and evolve IGEL’s content architecture and messaging framework across the customer journey
Translate technical value into compelling stories for multiple audiences—including CIOs, security leaders, and IT practitioners
Work cross-functionally with Product Marketing, Demand Gen, Field Marketing, and Sales Enablement to align content with GTM priorities
Partner with Channel and Partner Marketing to co-create joint stories, campaigns, and co-branded assets.
Contribute to field programs by scripting customer wins, packaging speaker content, and supporting sales motions with tailored messaging
Drive best practices in SEO, performance analytics, and web-based storytelling
Collaborate with designers to enhance narrative delivery through visual storytelling (PowerPoint, Canva, etc.)
Maintain and manage the content calendar, ensuring a healthy, strategic pipeline of impactful work
Experience and Qualifications
3–5 years of B2B copywriting and content leadership experience in a software or technology company
Experience acting as both a content creator and an editorial leader with a deep sense of voice and tone
Background in journalism, PR, or editorial publishing—strong interviewing and story development skills
Familiarity with buyer personas and journey-based messaging in complex enterprise sales cycles
Proven ability to simplify technical and abstract concepts into human-first storytelling
Hands-on experience with SEO tools and content platforms like BrightEdge, Semrush, Clearscope, Asana, HubSpot, or WordPress
Knowledge of EUC, cybersecurity, cloud computing, or Zero Trust security (a plus)
Ability to manage projects end-to-end—from idea to execution—with minimal oversight
What Makes You Stand Out
You think like an editor, write like a journalist, and execute like a strategist
You take pride in elevating the voices of others, especially executives and customer champions
You’re as comfortable scripting a keynote deck as you outline a content campaign
You’ve worked across GTM, PR, and field marketing functions to align storytelling with business impact
You thrive in fast-paced, collaborative environments where content is central to brand and pipeline
We Offer
Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
11 company-paid holidays per year
18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
Sick time of 10 days per year, with rollover of unused days
401(k) plan with 100% company match
Paid maternity and paternity leave
Monthly home office allowance
Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
Employee Assistance Program (EAP) and Financial Wellness tool
Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
Wellbeing apps, including Rightway, Headspace and Wellhub
Training and development opportunities to advance your career
President’s Club for the highest performing salespeople and overachievers
An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!
IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.
Additional information:
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants
#J-18808-Ljbffr
Fort Lauderdale FL
THE ROLE:
We’re seeking a sharp, strategic B2B Copywriter ready to act as the Chief Editor across our content marketing ecosystem. You’ll craft and shape compelling narratives that cut through the noise—and help elevate IGEL’s voice as a global thought leader in secure end-user computing.
Responsibilities
Write and edit a wide range of B2B content, including:
Blogs, whitepapers, eBooks, case studies, ghostwritten executive content, landing pages, email sequences, and website copy
Press releases, media statements, and analyst-facing materials that reinforce strategic positioning
Serve as Chief Editor, owning IGEL’s editorial standards, tone of voice, and copy quality across all formats
Refine and elevate content that other writers and contributors developed, ensuring brand alignment and excellence
Craft narratives that bring complex topics such as Zero Trust, VDI/DaaS, and secure endpoint management to life
Shape and evolve IGEL’s content architecture and messaging framework across the customer journey
Translate technical value into compelling stories for multiple audiences—including CIOs, security leaders, and IT practitioners
Work cross-functionally with Product Marketing, Demand Gen, Field Marketing, and Sales Enablement to align content with GTM priorities
Partner with Channel and Partner Marketing to co-create joint stories, campaigns, and co-branded assets.
Contribute to field programs by scripting customer wins, packaging speaker content, and supporting sales motions with tailored messaging
Drive best practices in SEO, performance analytics, and web-based storytelling
Collaborate with designers to enhance narrative delivery through visual storytelling (PowerPoint, Canva, etc.)
Maintain and manage the content calendar, ensuring a healthy, strategic pipeline of impactful work
Experience and Qualifications
3–5 years of B2B copywriting and content leadership experience in a software or technology company
Experience acting as both a content creator and an editorial leader with a deep sense of voice and tone
Background in journalism, PR, or editorial publishing—strong interviewing and story development skills
Familiarity with buyer personas and journey-based messaging in complex enterprise sales cycles
Proven ability to simplify technical and abstract concepts into human-first storytelling
Hands-on experience with SEO tools and content platforms like BrightEdge, Semrush, Clearscope, Asana, HubSpot, or WordPress
Knowledge of EUC, cybersecurity, cloud computing, or Zero Trust security (a plus)
Ability to manage projects end-to-end—from idea to execution—with minimal oversight
What Makes You Stand Out
You think like an editor, write like a journalist, and execute like a strategist
You take pride in elevating the voices of others, especially executives and customer champions
You’re as comfortable scripting a keynote deck as you outline a content campaign
You’ve worked across GTM, PR, and field marketing functions to align storytelling with business impact
You thrive in fast-paced, collaborative environments where content is central to brand and pipeline
We Offer
Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
11 company-paid holidays per year
18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
Sick time of 10 days per year, with rollover of unused days
401(k) plan with 100% company match
Paid maternity and paternity leave
Monthly home office allowance
Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
Employee Assistance Program (EAP) and Financial Wellness tool
Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
Wellbeing apps, including Rightway, Headspace and Wellhub
Training and development opportunities to advance your career
President’s Club for the highest performing salespeople and overachievers
An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!
IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.
Additional information:
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants
#J-18808-Ljbffr