Media Strategist
First PREMIER Bank/PREMIER Bankcard, Sioux Falls, SD, United States
Overview
At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.
We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.
Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.
About The Role Location:
Sioux Falls, SD
Shift:
8:00am-5:00pm, Monday-Friday
Job Status:
Full-Time
Company:
PREMIER Bankcard
About The Role
Manage digital marketing strategies to acquire new customers via paid media; organic, agentic and paid search; and other digital marketing channels. Develop and execute media plans and buys and work closely with product, operations and analytics teams.
Job Duties And Responsibilities Essential duties and responsibilities include the following. Other duties may be assigned.
Develop and execute digital media plans in support of new customer acquisition. Deliver daily results forecasting, reporting and optimization.
Understand evolving digital landscape trends and apply best practices to media recommendations.
Develop strategic solutions for digital acquisition across multiple digital channels, including new awareness opportunities and emerging channels like agentic search.
Work collaboratively with Digital Innovation, Marketing Operations, Product Strategy, Analytics and Customer Experience (CX) teams to ensure seamless customer experience from acquisition to retention.
Manage internal projects that improve digital acquisition efforts and support integration of new tools and technologies as part of larger team effort. Build and deploy digital marketing campaigns in Customer Relationship Management (CRM) and Customer Data (CDP) platforms.
Skills And Qualifications
Experience managing effective digital marketing strategies across multiple channels that drive new customer acquisition within cost to book/budget parameters.
Understanding of digital channels, social media channels, paid, agentic and organic search, web design and development, web and mobile Content Management Systems (CMS), Customer Relationship Management (CRM), and database marketing tools.
Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.
Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.
Understanding of financial regulatory environment and marketing laws such as CAN-SPAM.
Bachelor’s degree in marketing, advertising, business, economics, finance, or a related field required.
5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on digital marketing required.
B2C marketing experience in complex customer data environments required (credit card or fintech preferred).
Competitive Benefits Package
Full medical benefits when working 20+ hours per week
Traditional and High-Deductible health plan options available
FREE dental and vision coverage
Generous Paid Time Off plans
401(k) – dollar-for-dollar match up to 5% of total compensation
Special discounts and offers for events at the Denny Sanford PREMIER Center
PREMIER Wellness Program
Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year
Fun Employee Parties
Our Culture
Emphasis on personal success, respect, health, wellness, fun and giving back
Employees are rewarded, valued, and celebrated for hard work
Various Career advancement opportunities and growth
Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more
#J-18808-Ljbffr
We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.
Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.
About The Role Location:
Sioux Falls, SD
Shift:
8:00am-5:00pm, Monday-Friday
Job Status:
Full-Time
Company:
PREMIER Bankcard
About The Role
Manage digital marketing strategies to acquire new customers via paid media; organic, agentic and paid search; and other digital marketing channels. Develop and execute media plans and buys and work closely with product, operations and analytics teams.
Job Duties And Responsibilities Essential duties and responsibilities include the following. Other duties may be assigned.
Develop and execute digital media plans in support of new customer acquisition. Deliver daily results forecasting, reporting and optimization.
Understand evolving digital landscape trends and apply best practices to media recommendations.
Develop strategic solutions for digital acquisition across multiple digital channels, including new awareness opportunities and emerging channels like agentic search.
Work collaboratively with Digital Innovation, Marketing Operations, Product Strategy, Analytics and Customer Experience (CX) teams to ensure seamless customer experience from acquisition to retention.
Manage internal projects that improve digital acquisition efforts and support integration of new tools and technologies as part of larger team effort. Build and deploy digital marketing campaigns in Customer Relationship Management (CRM) and Customer Data (CDP) platforms.
Skills And Qualifications
Experience managing effective digital marketing strategies across multiple channels that drive new customer acquisition within cost to book/budget parameters.
Understanding of digital channels, social media channels, paid, agentic and organic search, web design and development, web and mobile Content Management Systems (CMS), Customer Relationship Management (CRM), and database marketing tools.
Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.
Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.
Understanding of financial regulatory environment and marketing laws such as CAN-SPAM.
Bachelor’s degree in marketing, advertising, business, economics, finance, or a related field required.
5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on digital marketing required.
B2C marketing experience in complex customer data environments required (credit card or fintech preferred).
Competitive Benefits Package
Full medical benefits when working 20+ hours per week
Traditional and High-Deductible health plan options available
FREE dental and vision coverage
Generous Paid Time Off plans
401(k) – dollar-for-dollar match up to 5% of total compensation
Special discounts and offers for events at the Denny Sanford PREMIER Center
PREMIER Wellness Program
Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year
Fun Employee Parties
Our Culture
Emphasis on personal success, respect, health, wellness, fun and giving back
Employees are rewarded, valued, and celebrated for hard work
Various Career advancement opportunities and growth
Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more
#J-18808-Ljbffr