Data Analyst, Digital & Performance
5W Public Relations, Miami, FL, United States
We are seeking a Data Analyst to join 5W’s growing Digital team. This role will support measurement, reporting, and performance analysis across PR, influencer, social, and paid media programs. The Analyst will play a critical role in helping translate data into actionable insights, enabling smarter decision‑making across client work and internal strategy.
This is an execution‑focused role with exposure to multiple disciplines, ideal for someone who is analytically strong, detail‑oriented, and eager to grow within an integrated communications environment.
Here’s what you’ll be doing: Performance Measurement & Reporting
Support development and maintenance of reporting frameworks across PR, influencer, social, and paid programs
Build and manage recurring reports (weekly, monthly, campaign wrap‑ups) with clear, client‑ready insights
Ensure data accuracy, consistency, and integrity across platforms and dashboards
Assist in tracking KPIs tied to awareness, engagement, traffic, conversion, and revenue impact
Data Analysis & Insight Generation
Analyze campaign performance and identify trends, patterns, and optimization opportunities
Translate complex data into clear, actionable insights for internal teams and clients
Support testing frameworks (A/B testing, creative testing, audience segmentation) and analyze results
Identify opportunities to improve efficiency, performance, and ROI across channels
Help build and maintain dashboards (e.g., Looker, Tableau, GA4, platform‑native tools)
Aggregate data from multiple sources (social, influencer platforms, paid media, web analytics) into cohesive views
Assist in evolving how the agency visualizes and communicates performance
Cross‑Functional Support
Partner with PR, influencer, social, and paid teams to ensure measurement is aligned to program goals
Support new business efforts by contributing data, benchmarks, and performance narratives
Help educate teams on metrics, reporting best practices, and performance interpretation
Operational Excellence
Maintain organized data systems and documentation
Stay current on analytics tools, platform updates, and measurement trends
Support ad‑hoc analysis requests as needed
Here’s what you have:
2–4 years of experience in analytics, digital marketing, or a related field (agency experience a plus)
Strong analytical skills with the ability to interpret and synthesize data
Experience with tools such as Google Analytics (GA4), Excel/Google Sheets, and/or BI tools (Tableau, Looker, etc.)
Familiarity with social, influencer, and paid media metrics
Detail‑oriented with strong organizational skills
Ability to communicate data clearly to non‑technical audiences
Eagerness to learn and grow within a fast‑paced agency environment
Why you’ll love working here:
Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
Flexible PTO
Summer Fridays and Winter, Spring, and Fall Fridays too!
Hybrid work model offering flexibility and work‑life balance
Expanded parental leave and family planning support
Continuous learning through “5W University” and development initiatives
Professional Development Support
Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
Charitable giving, including matching donations
As set forth in 5WPR’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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This is an execution‑focused role with exposure to multiple disciplines, ideal for someone who is analytically strong, detail‑oriented, and eager to grow within an integrated communications environment.
Here’s what you’ll be doing: Performance Measurement & Reporting
Support development and maintenance of reporting frameworks across PR, influencer, social, and paid programs
Build and manage recurring reports (weekly, monthly, campaign wrap‑ups) with clear, client‑ready insights
Ensure data accuracy, consistency, and integrity across platforms and dashboards
Assist in tracking KPIs tied to awareness, engagement, traffic, conversion, and revenue impact
Data Analysis & Insight Generation
Analyze campaign performance and identify trends, patterns, and optimization opportunities
Translate complex data into clear, actionable insights for internal teams and clients
Support testing frameworks (A/B testing, creative testing, audience segmentation) and analyze results
Identify opportunities to improve efficiency, performance, and ROI across channels
Help build and maintain dashboards (e.g., Looker, Tableau, GA4, platform‑native tools)
Aggregate data from multiple sources (social, influencer platforms, paid media, web analytics) into cohesive views
Assist in evolving how the agency visualizes and communicates performance
Cross‑Functional Support
Partner with PR, influencer, social, and paid teams to ensure measurement is aligned to program goals
Support new business efforts by contributing data, benchmarks, and performance narratives
Help educate teams on metrics, reporting best practices, and performance interpretation
Operational Excellence
Maintain organized data systems and documentation
Stay current on analytics tools, platform updates, and measurement trends
Support ad‑hoc analysis requests as needed
Here’s what you have:
2–4 years of experience in analytics, digital marketing, or a related field (agency experience a plus)
Strong analytical skills with the ability to interpret and synthesize data
Experience with tools such as Google Analytics (GA4), Excel/Google Sheets, and/or BI tools (Tableau, Looker, etc.)
Familiarity with social, influencer, and paid media metrics
Detail‑oriented with strong organizational skills
Ability to communicate data clearly to non‑technical audiences
Eagerness to learn and grow within a fast‑paced agency environment
Why you’ll love working here:
Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
Flexible PTO
Summer Fridays and Winter, Spring, and Fall Fridays too!
Hybrid work model offering flexibility and work‑life balance
Expanded parental leave and family planning support
Continuous learning through “5W University” and development initiatives
Professional Development Support
Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
Charitable giving, including matching donations
As set forth in 5WPR’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr