Brand Strategy Manager
Tailored Brands, Inc., Dublin, CA, United States
Tailored Brands
is a leading specialty retailer of menswear, including suits, formalwear, sportswear, and a broad selection of business casual offerings. Our brands
include Men's Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore,
which offers merchandise for the entire family. We help people love the way they look and feel for their most important moments by delivering personalized products and services through our convenient network of stores and e-commerce sites.
About The Job
We currently have an exciting opportunity for a Brand Strategy Manager to join the Marketing team. This role is a key member of the Brand Strategy team, responsible for turning customer insight and brand positioning into clear, actionable strategies for our banners (Men’s Wearhouse, Jos. A. Bank, Moores, K&G). This role sits at the intersection of consumer insight, brand positioning, and cross-functional activation, brand frameworks translate into marketing, merchandising, store, and digital decisions.
You will partner closely with Marketing, Merchandising, Store Design and Experience, Digital, Membership, and Analytics to define where our brands play, how they grow, and how we show up consistently for our strategic audiences.
What You’ll Do | Key Accountabilities
Brand Strategy & Positioning
Apply segmentation and brand positioning into tangible guidance for cross functional teams, including marketing, merchandising, product design, store and site experience, across all TBI brands Support ongoing development and refinement of the brand positioning and other brand frameworks, ensuring they remain practical, current, and actionable. Develop additional brand architecture and frameworks as needed. Identifying and managing external strategic brand partnerships.
Customer Segmentation & Insight Application
Use our customer segmentation to define banner-specific target audiences, objectives, strategies, jobs to be done, and opportunities. Partner with Consumer Insights and Analytics to synthesize research, data, and VoC into simple, compelling narratives that inform annual plans, briefs, and roadmaps. Champion the use of segmentation across the organization, helping teams understand “who we are building for” and how that should shape their work.
Strategic Planning & Road mapping
Support annual and seasonal brand strategy planning for all brands. Help teams connect long-term positioning with near-term initiatives (campaigns, membership, experience enhancements). Identify and prioritize strategic opportunities and risks, including whitespace, partnership opportunities, and other brand considerations.
Storytelling & Communication
Build clear, persuasive strategy narratives and artifacts (decks, one-pagers, frameworks) for executive, cross-functional, and field audiences. Support socialization and training efforts (e.g., brand strategy share-outs, workshops, roadshows) to help teams internalize and apply brand strategy in their work. Present complex ideas simply and credibly to stakeholders at all levels, from working teams to senior leadership.
What You’ll Bring | Skills & Experience
Strong strategic thinking skills: able to connect customer insight, brand positioning, and business realities into clear recommendations and roadmaps. Excellent storytelling and communication skills; comfortable presenting to senior leaders and cross-functional partners. Development of brand frameworks, templates and annual plans. Applying quantitative and qualitative insights; able to partner with customer insights and analytics teams to define hypotheses, interpret results, and identify implications. Highly organized, with the ability to manage multiple projects and stakeholders, prioritize ruthlessly, and deliver on deadlines in a fast-paced environment. Customer-obsessed and passionate about understanding how people make decisions about what to wear and where to shop. Strategic and pragmatic: able to see the big picture while identifying the next right move. Collaborative and low-ego partner who builds strong relationships across functions and levels. Comfortable with ambiguity and change, able to help the organization navigate new strategies and ways of working. Ability to effectively manage up, horizontally end external partners to successfully drive projects from initiation to completion. Identifying opportunities to supplement work with AI tools to improve speed and effectiveness of work.
Experience & Qualifications
5+ years of experience in brand strategy, marketing strategy or management consulting, ideally with exposure to retail, apparel, or consumer brands. Bachelor’s degree in Marketing, Business, Communications, Strategy, or related field, or equivalent experience. Demonstrated experience building or stewarding brand positioning, customer segmentation, or experience frameworks and translating them into real-world plans. Experience working cross-functionally with marketing, creative, merchandising, store, or digital teams; proven ability to influence without direct authority.
Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.
Work Environment, Physical & Mental Demands
Ability to sit and work at a computer keyboard for extended periods of time Ability to stoop, kneel, bend at the waist, and reach daily Able to lift and move up to 25 pounds occasionally Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment Hours regularly 40 hours per week, as work dictates, from our Dublin, California office.
Benefits
This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.
Work-Life Balance
Responsibilities
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend Holiday Early Departure | close out early the business day before a company observed holiday
The starting salary for this position is $87,750 - $117,000. Actual compensation within this range will be determined based on factors such as skills, experience, and qualifications. Over time, and subject to performance, tenure, and evolving responsibilities, total compensation for this role may grow to as much as $140,000. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
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is a leading specialty retailer of menswear, including suits, formalwear, sportswear, and a broad selection of business casual offerings. Our brands
include Men's Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore,
which offers merchandise for the entire family. We help people love the way they look and feel for their most important moments by delivering personalized products and services through our convenient network of stores and e-commerce sites.
About The Job
We currently have an exciting opportunity for a Brand Strategy Manager to join the Marketing team. This role is a key member of the Brand Strategy team, responsible for turning customer insight and brand positioning into clear, actionable strategies for our banners (Men’s Wearhouse, Jos. A. Bank, Moores, K&G). This role sits at the intersection of consumer insight, brand positioning, and cross-functional activation, brand frameworks translate into marketing, merchandising, store, and digital decisions.
You will partner closely with Marketing, Merchandising, Store Design and Experience, Digital, Membership, and Analytics to define where our brands play, how they grow, and how we show up consistently for our strategic audiences.
What You’ll Do | Key Accountabilities
Brand Strategy & Positioning
Apply segmentation and brand positioning into tangible guidance for cross functional teams, including marketing, merchandising, product design, store and site experience, across all TBI brands Support ongoing development and refinement of the brand positioning and other brand frameworks, ensuring they remain practical, current, and actionable. Develop additional brand architecture and frameworks as needed. Identifying and managing external strategic brand partnerships.
Customer Segmentation & Insight Application
Use our customer segmentation to define banner-specific target audiences, objectives, strategies, jobs to be done, and opportunities. Partner with Consumer Insights and Analytics to synthesize research, data, and VoC into simple, compelling narratives that inform annual plans, briefs, and roadmaps. Champion the use of segmentation across the organization, helping teams understand “who we are building for” and how that should shape their work.
Strategic Planning & Road mapping
Support annual and seasonal brand strategy planning for all brands. Help teams connect long-term positioning with near-term initiatives (campaigns, membership, experience enhancements). Identify and prioritize strategic opportunities and risks, including whitespace, partnership opportunities, and other brand considerations.
Storytelling & Communication
Build clear, persuasive strategy narratives and artifacts (decks, one-pagers, frameworks) for executive, cross-functional, and field audiences. Support socialization and training efforts (e.g., brand strategy share-outs, workshops, roadshows) to help teams internalize and apply brand strategy in their work. Present complex ideas simply and credibly to stakeholders at all levels, from working teams to senior leadership.
What You’ll Bring | Skills & Experience
Strong strategic thinking skills: able to connect customer insight, brand positioning, and business realities into clear recommendations and roadmaps. Excellent storytelling and communication skills; comfortable presenting to senior leaders and cross-functional partners. Development of brand frameworks, templates and annual plans. Applying quantitative and qualitative insights; able to partner with customer insights and analytics teams to define hypotheses, interpret results, and identify implications. Highly organized, with the ability to manage multiple projects and stakeholders, prioritize ruthlessly, and deliver on deadlines in a fast-paced environment. Customer-obsessed and passionate about understanding how people make decisions about what to wear and where to shop. Strategic and pragmatic: able to see the big picture while identifying the next right move. Collaborative and low-ego partner who builds strong relationships across functions and levels. Comfortable with ambiguity and change, able to help the organization navigate new strategies and ways of working. Ability to effectively manage up, horizontally end external partners to successfully drive projects from initiation to completion. Identifying opportunities to supplement work with AI tools to improve speed and effectiveness of work.
Experience & Qualifications
5+ years of experience in brand strategy, marketing strategy or management consulting, ideally with exposure to retail, apparel, or consumer brands. Bachelor’s degree in Marketing, Business, Communications, Strategy, or related field, or equivalent experience. Demonstrated experience building or stewarding brand positioning, customer segmentation, or experience frameworks and translating them into real-world plans. Experience working cross-functionally with marketing, creative, merchandising, store, or digital teams; proven ability to influence without direct authority.
Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.
Work Environment, Physical & Mental Demands
Ability to sit and work at a computer keyboard for extended periods of time Ability to stoop, kneel, bend at the waist, and reach daily Able to lift and move up to 25 pounds occasionally Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment Hours regularly 40 hours per week, as work dictates, from our Dublin, California office.
Benefits
This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.
Work-Life Balance
Responsibilities
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend Holiday Early Departure | close out early the business day before a company observed holiday
The starting salary for this position is $87,750 - $117,000. Actual compensation within this range will be determined based on factors such as skills, experience, and qualifications. Over time, and subject to performance, tenure, and evolving responsibilities, total compensation for this role may grow to as much as $140,000. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
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