Advanced Analytics Associate Director - Pain
Vertex Pharmaceuticals Incorporated, Boston, MA, United States
Overview
Job Description General Summary:
Vertex is seeking to hire an Associate Director, Pain Advanced Analytics to join the US Forecasting, Analytics & Insights team in the Commercial organization. This role will partner closely with the Omnichannel and Media analytics leads to build and operationalize advanced statistical modeling capabilities to support the sales and marketing teams for the ongoing pain launch and any future launches in pain across North America. The ideal candidate is an experienced individual contributor with demonstrated ability to measure promotional effectiveness across all sales and marketing channels and deliver actionable recommendations to sales & marketing business leaders. This role is responsible for developing and executing marketing mix models, omnichannel sequencing and customer journey analyses, building promotional response curves and leveraging other advanced analytical frameworks in partnership with the pain analytics team. The candidate must possess high attention to detail, be self-directed, and be able to strategize, collaborate, and manage relationships with cross-functional analytics partners. Key Duties and Responsibilities
Analyze omnichannel promotional activity to quantify impact and optimize brand performance in advancing HCPs along the adoption continuum; inclusive of all personal (field, sampling, conference, speaker programs) and non-personal (web, email, search, digital media) activities. Own operational execution and maintenance of marketing mix models, including model specs, parameter estimation, validation diagnostics and scenario simulations required to support investment optimizations. Lead the technical development and validation of promotional response curves for each field and virtual sales team, informing commercial operations workstreams like targeting and call planning. Design and support incrementality analyses including test & control, geo experiments and matched cohorts to quantify incremental business impact of promotional tactics. Partner with data technology and engineering teams to develop and maintain modeling-ready datasets, ensuring omnichannel performance data is consistently ingested, transformed, aligned and made analytics-ready. Analyze sequencing of promotion at the channel and content level to feed insights to marketing & next best action program leads to drive towards n = 1 HCP promotion. Analyze direct-to-consumer marketing data to develop recommendations for optimizing deployment of patient marketing budget. Integrate managed care insights & data to further optimize promotional effort for demand, HCP access experience, and gross-to-net impact. Work within the broader A&I team to coordinate/integrate findings into bottom-up demand forecast models and other future impact assessments. Contribute to the advancement of promotional effectiveness measurement & optimization capabilities at Vertex. Knowledge and Skills
Proficiency with complex modeling and analyzing and developing insights from large data sets, leveraging relevant tools such as SQL, Python, R, etc. Proficiency working with a wide array of commercial pharma datasets, including IQVIA (or equivalent data vendor) XPONENT PlanTrak, DDD, LAAD (patient claims data), and internally generated sales/marketing data (e.g., field call data from CRM, omnichannel marketing data, direct-to-consumer marketing data). Experience developing marketing mix and promotional response models. Strong analytical and business acumen: intellectual curiosity, motivation and ability to structure problems, diagnose issues and triangulate with multiple approaches while keeping sight of the big picture. Ability to quickly and thoughtfully adapt to new and evolving business and planning needs. Education and Experience
Bachelor0s degree in a quantitative discipline required (e.g., Engineering, Statistics, Economics, Finance, Business Analytics) or equivalent experience. 7-10 years of experience in the pharmaceutical or biotech industry, 6+ years of omnichannel analytics, data science, brand analytics, and/or field analytics as required. Pay Range:
$161,900 - $242,900 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation
Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status
In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex a0Policy on Flex @ Vertex Program and may be changed at any time. #LI-Hybrid Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
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Job Description General Summary:
Vertex is seeking to hire an Associate Director, Pain Advanced Analytics to join the US Forecasting, Analytics & Insights team in the Commercial organization. This role will partner closely with the Omnichannel and Media analytics leads to build and operationalize advanced statistical modeling capabilities to support the sales and marketing teams for the ongoing pain launch and any future launches in pain across North America. The ideal candidate is an experienced individual contributor with demonstrated ability to measure promotional effectiveness across all sales and marketing channels and deliver actionable recommendations to sales & marketing business leaders. This role is responsible for developing and executing marketing mix models, omnichannel sequencing and customer journey analyses, building promotional response curves and leveraging other advanced analytical frameworks in partnership with the pain analytics team. The candidate must possess high attention to detail, be self-directed, and be able to strategize, collaborate, and manage relationships with cross-functional analytics partners. Key Duties and Responsibilities
Analyze omnichannel promotional activity to quantify impact and optimize brand performance in advancing HCPs along the adoption continuum; inclusive of all personal (field, sampling, conference, speaker programs) and non-personal (web, email, search, digital media) activities. Own operational execution and maintenance of marketing mix models, including model specs, parameter estimation, validation diagnostics and scenario simulations required to support investment optimizations. Lead the technical development and validation of promotional response curves for each field and virtual sales team, informing commercial operations workstreams like targeting and call planning. Design and support incrementality analyses including test & control, geo experiments and matched cohorts to quantify incremental business impact of promotional tactics. Partner with data technology and engineering teams to develop and maintain modeling-ready datasets, ensuring omnichannel performance data is consistently ingested, transformed, aligned and made analytics-ready. Analyze sequencing of promotion at the channel and content level to feed insights to marketing & next best action program leads to drive towards n = 1 HCP promotion. Analyze direct-to-consumer marketing data to develop recommendations for optimizing deployment of patient marketing budget. Integrate managed care insights & data to further optimize promotional effort for demand, HCP access experience, and gross-to-net impact. Work within the broader A&I team to coordinate/integrate findings into bottom-up demand forecast models and other future impact assessments. Contribute to the advancement of promotional effectiveness measurement & optimization capabilities at Vertex. Knowledge and Skills
Proficiency with complex modeling and analyzing and developing insights from large data sets, leveraging relevant tools such as SQL, Python, R, etc. Proficiency working with a wide array of commercial pharma datasets, including IQVIA (or equivalent data vendor) XPONENT PlanTrak, DDD, LAAD (patient claims data), and internally generated sales/marketing data (e.g., field call data from CRM, omnichannel marketing data, direct-to-consumer marketing data). Experience developing marketing mix and promotional response models. Strong analytical and business acumen: intellectual curiosity, motivation and ability to structure problems, diagnose issues and triangulate with multiple approaches while keeping sight of the big picture. Ability to quickly and thoughtfully adapt to new and evolving business and planning needs. Education and Experience
Bachelor0s degree in a quantitative discipline required (e.g., Engineering, Statistics, Economics, Finance, Business Analytics) or equivalent experience. 7-10 years of experience in the pharmaceutical or biotech industry, 6+ years of omnichannel analytics, data science, brand analytics, and/or field analytics as required. Pay Range:
$161,900 - $242,900 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation
Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status
In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex a0Policy on Flex @ Vertex Program and may be changed at any time. #LI-Hybrid Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
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