Marketing Director

V3 Sports is a nonprofit located in vibrant North Minneapolis, focused on elevating our community through wellness, fitness, and education! Thanks to our amazing partners, donors, and incredible community members, we have been making waves in Minneapolis, serving over a thousand families since 2007. Why You’ll Love Working Here Founded as a non-profit in 2007, the mission of V3 Sports mission is to elevate our community through wellness, fitness and education. In 2024, V3 Sports opened Phase One of the V3 Center, a 40,000 square foot health and wellness center that will grow to be a North Minneapolis community asset and a regional destination. The focus of Phase One is to provide a place for Northside residents of all ages to access water, state-of-the-art fitness equipment, physical rehabilitation and enjoy healthy and delicious food offerings. Phase Two, which V3 Sports is actively fundraising for, will be a regional destination for sporting events, career fairs, community events, and other drivers of economic stability. At the V3 Center, Northside young people and families will access programming that supports their career and economic aspirations and builds the skills they need to make their dreams reality. Wages $90,000 - $100,000 annual salary, depending on qualifications & experience Generous paid time off (PTO) 11 paid holidays and 2 floating holidays Competitive health, dental, and vision insurance Employer-paid basic life insurance & option for additional coverage paid by the employee Employer-paid premium for Accidental Death and Dismemberment (AD&D) and long-term disability insurance Retirement plan with a 4% employer match and immediate vesting Because V3 Sports is a member with Metropolitan Alliance of Connected Communities (MACC) who partners with St. Mary’s University, V3 employees and their spouses are also eligible for the following benefits at St. Mary’s University: Discounted tuition for Bachelor’s, Master’s, and Doctorate programs Access to advancement (internships, job placement, field practice) V3 Sports is seeking a Marketing Director to serve as a strategic leader who drives V3 Sports’ visibility, credibility, and long‑term revenue sustainability through disciplined, mission‑aligned marketing. As a member of the Leadership Team, this role shapes brand narrative, campaign strategy, public relations, and marketing infrastructure to ensure V3 Sports is recognized as a community wellness anchor—not just a fitness facility. Responsibilities will include the following: Strategic Marketing Leadership Lead the execution of V3 Sports’ marketing strategy and seasonal campaign plans. Translate organizational priorities into integrated campaigns that drive membership and program growth. Partner with Development, Programs, and Membership to align marketing with revenue, engagement, and impact goals. Develop campaign briefs defining objectives, audiences, messaging, timing, and KPIs. Establish and lead quarterly marketing performance reviews. Public Relations & Thought Leadership Own public relations strategy, media positioning, and earned media opportunities. Write and oversee press releases, media pitches, and organizational announcements. Develop monthly thought leadership content aligned to campaign themes. Position V3 Sports leadership as trusted voices in community wellness, aquatics access, and youth development. Manage external agencies and vendors, including website maintenance partners. Define scopes of work, timelines, deliverables, and performance expectations. Oversee agency budgets and ensure alignment with marketing priorities and brand standards. Brand Stewardship & Messaging Alignment Protect and reinforce V3 Sports’ brand voice: bold, proud, energetic, welcoming, and honest. Ensure consistent, asset‑framed storytelling across all channels. Maintain narrative clarity that V3 Sports is a nonprofit community wellness institution. Leadership & Internal Communications Support Leadership Team with clear, values‑aligned internal communications. Translate organizational decisions into consistent, transparent messaging. Ensure internal communications reinforce brand voice and organizational principles. Supervise the Marketing & Content Specialist and contracted marketing partners. Provide campaign direction, performance coaching, and professional development support. Strengthen internal marketing discipline and cross‑functional alignment. Who You Are You hold a Bachelor’s degree in Marketing, Communications, Business, or a related field, or possess an equivalent combination of skills and professional experience. You bring 7 - 10 years of progressive marketing leadership experience. You can demonstrate experience leading integrated marketing campaigns and brand positioning initiatives. You have experience writing press releases and thought leadership content. You can show experience managing external agencies and cross‑functional teams. Nonprofit sector experience is preferred. You can apply strategic thinking with strong execution discipline. Write clearly and persuasively at a senior level, including PR and thought leadership content. You are skilled at aligning marketing strategies with fundraising and development efforts. You demonstrate a strong understanding of brand positioning and narrative architecture. You can translate complex ideas into clear, accessible messaging. You are versed in asset‑framed, community‑centered communication. You are able and willing to maintain current CPR, First Aid, AED, and BBP certifications. (For new hires, training will be provided during onboarding.) You have a valid driver’s license, access to reliable transportation, and the ability to meet V3 Sports’ driving record requirements. Please note that if the license was not issued in the state of Minnesota, you have 60 days after becoming a Minnesota resident in which to apply for your Minnesota driver's license or permit. Diversity and open expression are fundamental to the work of V3 Sports. We are passionate about building and sustaining an inclusive and equitable working environment where everyone can belong. Every member of our team enriches our work by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We welcome everyone to apply, especially those individuals who are underrepresented in our sector: individuals who identify as BIPOC, Indigenous or people of culture, LGBTQI+ and gender fluid or gender nonconforming, individuals with disabilities (both seen and unseen), veterans, people of any age or family status. We encourage you to apply even if you feel like you don't fit 100% of the technical requirements. Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, religion, national origin, sex, gender identity, sexual orientation, familial status, disability, age, marital status, membership or activity in a local human rights commission, status with regard to public assistance, criminal history (justice‑impacted status), housing or homelessness status, height, or weight. Our organization has a partnership with Metropolitan Alliance of Connected Communities (MACC) to provide administrative services including management of the hiring process. If you apply for this position, you may see references to MACC in some online materials. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr