Senior Director Digital Customer Engagement Marketing

Senior Director Digital Customer Engagement Marketing page is loaded## Senior Director Digital Customer Engagement Marketinglocations: NY - New York - 817 Broadway: PA, Fort Washingtontime type: Full timeposted on: Posted Todayjob requisition id: R9629## **Who We Are**At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.**POSITION SUMMARY**Newrez is seeking a strategic marketing leader to serve as Senior Director Digital Customer Engagement Marketing. This role is responsible for defining and executing the E2E non-loan feature marketing roadmap, and E2E customer journey for tenured customers (those being the 3-6 month onboarding period). The ideal candidate will take a customer-first, data-driven approach to designing multi-stage, personalized customer journeys, through a measured test-and-learn mindset. This role requires deep cross-functional collaboration, expertise in digital marketing and marketing technology, lifecycle marketing, marketing measurement, and performance optimization.**DESCRIPTION****Essential Functions, Duties, and Responsibilities*** Develop and lead feature marketing roadmap for non-loan products.* Act as product marketing lead for non-loan/engagement-driving features, tools, and services, including Home Hub, mobile app, Rezi AI Chat – and more in the pipeline.* Develop and own value prop, messaging guidelines, targeting and segmentation to drive awareness, engagement, and usage or relevant features to the right audience at the right time.* Develop and lead integrated, personalized messaging roadmap for reinforcement (supporting, secondary, omnibus) outside of core engagement marketing communications.* Establish engagement value, usage benchmarks, and a measurement framework to set meaningful goals and understand impact.* Continuously refine and optimize program through rigorous testing & experimentation.* Lead omni-channel customer engagement marketing efforts across the business* Lead omnichannel engagement marketing strategy across relevant audiences, with the goal of driving feature usage and brand love outside of and complementary to loan acquisition and retention efforts.* Create personalized journeys to drive key feature usage, NPS, customer satisfaction, and other prioritized goals.* Continuously refine and optimize program through rigorous testing & experimentation.* Owned-Channel Strategy & Operations* Define and lead CX digital strategy and roadmap for all owned digital marketing channels (owned display, mobile push, SMS).* Build a marketing roadmap balancing short-term experimentation, medium-term personalization, and long-term platform improvements.* Establish Customer KPIs and reporting cadence, build/enhance executive and tactical dashboards.* Continuously refine and optimize platform effectiveness through rigorous testing & experimentation.* Ability to effectively and accurately convey information to others.* Performs related duties as assigned by management.**Qualifications and Education Requirements*** 10+ years of progressive experience in lifecycle marketing, customer engagement, or related leadership roles, preferably within consumer financial services, fintech, or enterprise-level B2C/B2B environments.* Proven track record of leading high-performing teams and delivering measurable impact across digital channels.* Deep expertise in owned-channel strategy, lifecycle marketing, personalization, and experimentation.* Strong understanding marketing technology and marketing analytics.* Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.* Bachelor’s degree required; advanced degree (MBA or related field) preferred.**Skills, Abilities, and Knowledge*** Exceptional strategic thinking and execution skills with the ability to translate complex business goals into actionable digital strategies.* Excitement around all things digital, AI, and innovation, with ability to balance worthwhile risks with long-term outcomes. Comfort with failing fast, learn, and keep building.* Strong leadership and team-building capabilities, highly resilient, with a focus on collaboration and cross-functional alignment.* Expertise in customer journey orchestration and conversion rate optimization.* Advanced proficiency in experimentation frameworks and performance measurement.* Excellent verbal and written communication skills, with the ability to influence senior stakeholders and present to executive audiences.* Familiarity with compliance, privacy, and governance frameworks related to digital marketing and emerging technologies.**Work Environment and Physical Requirements*** Working on-site at assigned office location.* Regular and punctual attendance adhering to schedule established by leadership.* Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.* Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.* Sedentary work in a stationary position at a cubicle for prolonged periods of time.* Constant repetitive motions required for operating a computer, such as typing and managing phone calls.* Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures. A good faith estimate of the compensation is:119,600.00 - 219,120.00Compensation for this position may also include other elements, including medical, financial, various paid time off benefits, and a bonus based on individual and company performance, variable or annual.Placement within the range will be based on a variety of factors, including but not limited to, skills, experience, qualifications, location, etc.Additional Information:While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator. Employment will be contingent on this requirement.**Why Newrez**We’re a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future. Our total rewards package is designed to support your whole self.Company Benefits:We offer benefits, programs, and perks that support you in every aspect of your life.* Medical, dental, and vision insurance* Health Savings Account with employer contribution* 401(k) Retirement plan with employer match* Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave* Adoption Assistance* Tuition & Certification reimbursement* Employee Mortgage Loan Program* The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardshipsNewrez NOW:Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.* 1 company-paid Volunteer Time Off day (with over #J-18808-Ljbffr