Zappos Email Marketing Manager, Zappos

Description Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The ideal candidate will bring both technical expertise and marketing acumen to execute personalized campaigns that drive revenue growth and customer lifetime value. The role is 100% onsite in office (Madison, WI or New York). This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. You'll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data-driven testing and analysis. As we continue to evolve our marketing capabilities, you'll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience. Key Responsibilities Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals Drive personalization and segmentation initiatives in partnership with the CRM team Monitor and optimize key performance metrics across email and push notification channels Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations Support mobile app growth initiatives through integrated email marketing campaigns Partner with Creative, Product, and Tech teams to implement new campaign capabilities Maintain campaign calendars and coordinate with cross-functional stakeholders Ensure compliance with email marketing best practices and regulations Analyze customer behavior data to identify opportunities for program optimization Contribute to strategic planning and goal-setting for lifecycle marketing channels Create and maintain documentation for processes, best practices, and technical requirements #J-18808-Ljbffr