Marketing & Content Coordinator

Position Summary Wisconsin State Fair Park (WSFP) is seeking a passionate candidate to serve as the Marketing & Content Coordinator. Under the guidance of the Marketing & Content Manager, this entry‑level position will be responsible for day‑to‑day coordination of email marketing and marketing content efforts on behalf of WSFP brand properties like the Wisconsin State Fair, Milwaukee Mile racing, Harvest Fair and various other events. The ideal candidate will be an excellent writer with great attention to detail, strong organizational skills, and be able to work on multiple projects efficiently in a fast‑paced, collaborative work environment. Creativity, proactivity, resourcefulness and collaboration are priorities for success in the position. Employment Type This position is an unclassified, Dual‑Limited Term Employment (LTE) position within the State of Wisconsin employment system, working an average of 40 hours per week throughout the calendar year. Annual hours worked will not exceed 2,078. Compensation & Benefits The starting wage for this role will be $21.00 to $22.00 per hour, based on qualifications. A comprehensive fringe benefits package, including a pension, health and dental insurance, life insurance, and disability insurance is available after a minimum employment period is met. Paid time off for vacation, holidays, etc. is not included as part of the benefits package per State of Wisconsin Legislature, s. 230.26(4), Wis. Stats. Who can Apply This position is open to all qualified State of Wisconsin residents who meet the outlined criteria. Essential Functions Email Marketing Execution Assist in the development of the marketing and communications content calendar for email marketing initiatives complementing social media, digital marketing, and advertising campaigns Create and manage email templates Create email graphics in collaboration with Creative Services designs Develop, write, and edit email copy Share relevant email campaigns with internal departments providing ample time for feedback and edits Track analytics like open rates, unsubscribe rates, and engagement with email campaigns Initiate and create automations in email programs Collect and analyze data for each email campaign, providing key findings to the team Create and maintain user guide for email campaigns Maintain various established brand voices based on origin of content Create and manage social media and email contesting Work closely with digital marketing agency of record to ensure best use of tools and gather impactful insights Partnering with digital marketing agency of record to ensure compliance with regulations regarding email campaigns Provide detailed email campaign recaps to various departments for use in post‑event presentations Assist with sponsorship proposal management and ensure fulfilment of contractual obligations relating to email inclusion Social Media Support Execute strategic social media campaigns, report success metrics, and track performance Execute social media campaigns across multiple platforms. This includes, but is not limited to: Creating engaging copy and posting natively or through a social media management tool Responding to comments and answering direct messages in a professional and brand appropriate tone Work with team to create engaging, timely, unique, and brand‑relevant content for all platforms; developing content with photography, videography, graphic creation, etc. Assist with creation and oversight of social media contests including, but not limited to maintaining contest rules for each promotion, fulfilling ticket orders, and winner communication Adhere to content calendar for social media channels across Wisconsin State Fair Park brand properties Coordinate and schedule within content calendars social media efforts with other departments Ensure fulfilment of sponsorship contractual obligations relating to social media promotions and posts Coordinate promotions with social media influencers Promotion Fulfillment Assist Marketing & Content team with the execution of radio promotions, including ticket orders and supervising on‑site presence Manage and fulfil ticket orders for concert and general promotions Content Capture Contribute to content needed for year‑round Wisconsin State Fair Park marketing efforts including Wisconsin State Fair, Milwaukee Mile, Harvest Fair, etc.; take videos and photos with marketing and advertising needs in mind Collateral Support Coordinate with departments to compile information for collateral pieces (Bargain Book, Daily Schedule, maps, year‑round sales collateral, etc.) General Marketing Coordination Coordinate the planning and execution of special events during and leading up to Wisconsin State Fair Park events Assist in proofing printed and digital collateral, signage, email campaigns, social media campaigns, press releases, other marketing materials Conduct regular website audits of agency websites identifying opportunities for copy, imagery, and content edits Ensure positive communication within the Marketing Division including accurate note taking and distribution at departmental meetings Support Marketing Division in creating comprehensive recaps and reports for internal and external stakeholders Stay well‑versed on ever‑changing marketing trends, especially in the event and tourism industries Other responsibilities as assigned Qualifications 1+ year(s) of experience in marketing, communications, or social media Copywriting and editing skills required, adaptability to the brand voice of Wisconsin State Fair Park's multiple channels with uniquely developed brands Event planning and execution experience Proficiency in Microsoft Office programs, including Excel, Word, Outlook, and Teams Knowledge of email campaign systems, basic photo editing, or similar tools would be beneficial Organizational social media experience, knowledge of WordPress or other CMS and graphic design program knowledge would be beneficial Analytical skills with the ability to summarize and effectively communicate results Special Notes The candidate must be able to work extended hours, including nights and weekends, at times leading up to and during the Wisconsin State Fair, Milwaukee Mile race, Harvest Fair and other events. Prior to appointment to this position, the candidate will be subject to a comprehensive criminal background check. Contingent on business needs and the seasonality of WSFP, up to 2 days of remote work per week is available after an initial training period. Remote work will be discussed during the interview stage. High speed internet access is needed to meet the requirements of remote work. To Apply Please submit your resume and cover letter by following the applicable instructions below. Application materials must be received by noon on Sunday, April 5, 2026 . The most qualified applicants will be invited to interview. Company Description Wisconsin State Fair Park is a year‑round entertainment venue, hosting activities, events, meetings and more throughout the four seasons. Home to the Exposition Center, Tommy G. Thompson Youth Center, the Milwaukee Mile Speedway, WI Products Pavilion, and many other facilities, hundreds of events are held at the Fair Park each year. Perhaps the most notable and certainly the signature event, the Wisconsin State Fair, welcomes more than one million Fairgoers over 11 summer days. Visit wistatefair.com for more information. Wisconsin State Fair Park’s central location within the largest metro area in Wisconsin makes it a desirable place to work, live, and play. As a world‑class city, Milwaukee and the Greater Milwaukee Area are full of opportunities galore for living, working, and playing. Visit discovermilwaukee.com for more information. All Limited Term and Seasonal Employment Positions, including those for the annual Wisconsin State Fair, require Wisconsin Residency , as defined in § 6.10(1), at the time of application and throughout employment with Wisconsin State Fair Park. Wisconsin State Fair Park is an Equal Opportunity Employer. Department: Marketing and Partnerships This is a full‑time position #J-18808-Ljbffr