Vice President of Marketing

Vice President of Marketing

About the Company

Prominent credit union

Industry
Banking

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to play a pivotal role in advancing its mission. The successful candidate will be responsible for leading and executing integrated marketing strategies that are in line with business goals, with a strong focus on brand awareness, engagement, and growth. This includes driving brand, membership, product, and communication initiatives, as well as analyzing campaign performance to optimize results. The role also involves building and leading a high-performing marketing and business intelligence team, overseeing digital presence through website and social media strategy, and ensuring cohesive messaging across all channels. The ideal candidate will have a proven track record in executing strategic marketing plans, experience in branding, project management, product development, and a mix of traditional and digital marketing tools. Applicants for the Vice President of Marketing position at the company should have a minimum of 10 years' of experience and a Bachelor's degree in marketing, communications, business, or a related field. The role requires a strategic thinker with strong execution skills, the ability to perform in a fast-paced environment, and a leadership style that includes team-building and excellent communication. The candidate must be adept at maintaining a consistent brand voice and be prepared to take action based on KPI tracking and trend identification. Experience in all aspects of marketing, from traditional to digital, and a proven ability to drive growth through effective marketing strategies are essential.

Travel Percent
Less than 10%

Functions

• Marketing