Marketing Associate
Crayola, Easton, PA, United States
Marketing Associate
This position is responsible for executing small scale projects and programs to help meet Marketing plan objectives. Supports the product manager in major new product launches. PRINCIPAL DUTIES & RESPONSIBILITIES: Responsible for leading cross functional teams in the product development of line extensions and new account exclusives. Supports product manager in major new product launches. Leads line review meetings for assigned initiatives. Supports line review meetings for major new product initiatives. Leads packaging changes for graphics updates. Supports graphic changes in major launches. Manages spending for packaging changes. Performs research in concept screens and most qualitative research. Supports in major quantitative studies. Makes recommendations based on business analytics. Performs internal execution work around product. For example EAS and MCR input. Performs analytical work which includes ad hoc analysis, monthly, and trimester reporting. Assists with OSMI issues. Works closely with forecasting, demand planning, and field sales. Provides recommendations based on their input. JOB SPECIFICATIONS: BS/BA degree with business concentration preferred or 2 years' experience in an advertising or marketing role. 2+ years general business experience Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes experience recommended Good organizational skills with ability to handle several projects General business management skills Good communication and presentation skills Innovative thinker Willingness to explore and learn new tasks Detail oriented Demonstrated ability to work with minimal supervision Demonstrated ability to direct cross functional peers on projects where they are leading. PHYSICAL CONDITIONS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. WHY CRAYOLA? Kid Inspired Culture Free Admission to Crayola Experience for Employees Community Volunteerism Opportunities Annual Bonus Potential for all Full-Time Employees Company Matched 401k & Employee Value Sharing Plan Comprehensive Healthcare Benefits for Eligible Employees Education Assistance Program Wellness Programs Employee Resource Groups Generous Product Discounts Onsite & Online Company Sponsored Employee Events Discounts on a wide variety of products and services automotive, electronics, fitness, travel and entertainment Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows. Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location. Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.
This position is responsible for executing small scale projects and programs to help meet Marketing plan objectives. Supports the product manager in major new product launches. PRINCIPAL DUTIES & RESPONSIBILITIES: Responsible for leading cross functional teams in the product development of line extensions and new account exclusives. Supports product manager in major new product launches. Leads line review meetings for assigned initiatives. Supports line review meetings for major new product initiatives. Leads packaging changes for graphics updates. Supports graphic changes in major launches. Manages spending for packaging changes. Performs research in concept screens and most qualitative research. Supports in major quantitative studies. Makes recommendations based on business analytics. Performs internal execution work around product. For example EAS and MCR input. Performs analytical work which includes ad hoc analysis, monthly, and trimester reporting. Assists with OSMI issues. Works closely with forecasting, demand planning, and field sales. Provides recommendations based on their input. JOB SPECIFICATIONS: BS/BA degree with business concentration preferred or 2 years' experience in an advertising or marketing role. 2+ years general business experience Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes experience recommended Good organizational skills with ability to handle several projects General business management skills Good communication and presentation skills Innovative thinker Willingness to explore and learn new tasks Detail oriented Demonstrated ability to work with minimal supervision Demonstrated ability to direct cross functional peers on projects where they are leading. PHYSICAL CONDITIONS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. WHY CRAYOLA? Kid Inspired Culture Free Admission to Crayola Experience for Employees Community Volunteerism Opportunities Annual Bonus Potential for all Full-Time Employees Company Matched 401k & Employee Value Sharing Plan Comprehensive Healthcare Benefits for Eligible Employees Education Assistance Program Wellness Programs Employee Resource Groups Generous Product Discounts Onsite & Online Company Sponsored Employee Events Discounts on a wide variety of products and services automotive, electronics, fitness, travel and entertainment Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows. Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location. Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.