Omnichannel Marketing Analyst (Pega CDH)
Brooklyn Arts Council, Vienna, VA, United States
Overview
BRMi is seeking a Omnichannel Marketing Analyst (Pega CDH).
Must Have demonstrated experience with Pega Customer Decision Hub to be considered.
You will help scale our customer's Next Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with out customer. You’ll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands-on and delivery-oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize. Salary: $80K-$100K Benefits: Comprehensive Medical, Dental, and Vision Insurance Employer-Paid Life Insurance Employer-Paid Short-Term and Long-Term Disability Insurance 401(k) Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays Educational Assistance Hybrid location:
Vienna, VA ,
Winchester VA
or
Pensacola FL . 6-month contract with possibility of extension Deliverables: 30+ insights driven by external behavioral intent signals are implemented as omnichannel CDH decisioned experiences with clean requirements, QA evidence, and post-launch monitoring Launch and follow a consistent workflow (requirements, build, QA, launch, monitor/optimize) and meet agreed readiness standards Decision logic is accurate, measurable, and improved iteratively based on observed performance and stakeholder feedback Clickhereto learn about BRMi's culture. Clickhere to see BRMi’s Glassdoor reviews Responsibilities
Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards Convert channel-specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound) Define decisioning requirements (audience definition, constraints, contact policies, prioritization, measurement) Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails Run validation and impact checks using simulations where applicable and pre/post-launch monitoring to confirm eligibility, volume, and expected business impact Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants) Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly Perform other duties as assigned Qualifications
Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact policies, treatments) Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward Desired: Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences) Experience partnering with Data Science on predictors, segmentation, or model-driven targeting Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required) BRMi will not sponsor applicants for work visas for this position. This is a W2 opportunity only EOE/Minorities/Females/Vet/Disabled We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.
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BRMi is seeking a Omnichannel Marketing Analyst (Pega CDH).
Must Have demonstrated experience with Pega Customer Decision Hub to be considered.
You will help scale our customer's Next Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with out customer. You’ll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands-on and delivery-oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize. Salary: $80K-$100K Benefits: Comprehensive Medical, Dental, and Vision Insurance Employer-Paid Life Insurance Employer-Paid Short-Term and Long-Term Disability Insurance 401(k) Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays Educational Assistance Hybrid location:
Vienna, VA ,
Winchester VA
or
Pensacola FL . 6-month contract with possibility of extension Deliverables: 30+ insights driven by external behavioral intent signals are implemented as omnichannel CDH decisioned experiences with clean requirements, QA evidence, and post-launch monitoring Launch and follow a consistent workflow (requirements, build, QA, launch, monitor/optimize) and meet agreed readiness standards Decision logic is accurate, measurable, and improved iteratively based on observed performance and stakeholder feedback Clickhereto learn about BRMi's culture. Clickhere to see BRMi’s Glassdoor reviews Responsibilities
Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards Convert channel-specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound) Define decisioning requirements (audience definition, constraints, contact policies, prioritization, measurement) Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails Run validation and impact checks using simulations where applicable and pre/post-launch monitoring to confirm eligibility, volume, and expected business impact Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants) Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly Perform other duties as assigned Qualifications
Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact policies, treatments) Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward Desired: Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences) Experience partnering with Data Science on predictors, segmentation, or model-driven targeting Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required) BRMi will not sponsor applicants for work visas for this position. This is a W2 opportunity only EOE/Minorities/Females/Vet/Disabled We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.
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