Marketing Operations Specialist
PayScale, Washington, District of Columbia, United States
Marketing Operations Specialist, Programs
We are looking for a detail-oriented and technically proficient Marketing Operations Specialist to join our marketing operations team. In this role, you will be the operational backbone of our demand generation and nurture programs by supporting the build, execution, and optimization of campaigns across the Marketo ecosystem. You will work closely with demand generation and customer marketing to ensure programs run flawlessly and data flows cleanly between Marketo and Salesforce. Responsibilities Build, QA, and launch Marketo programs across a variety of types including email, nurture/drip, evergreen, webinars, and live/virtual events Manage program and campaign statuses, progression flows, and member data to ensure accurate tracking and reporting Maintain and optimize audience segments and smart lists to support targeted, relevant communications Develop and manage audience builds for campaigns, ensuring proper inclusion/exclusion logic and compliance with opt-in/consent requirements Support email deliverability best practices including list hygiene, suppression management, and sender reputation monitoring Partner with the demand generation team to translate campaign briefs into operational program builds Monitor program performance and proactively flag issues with targeting, deliverability, or data quality Support A/B testing strategies across emails and programs, including subject lines, content, CTAs, and send cadences and apply learnings to improve performance over time Document program templates, naming conventions, and operational processes to support team scalability Assist with database management including segmentation updates, data normalization, and list imports Required Qualifications 2+ years of hands-on experience in Marketing Operations or a similar role Proficiency in Marketo including program building, smart campaigns, tokens, segmentation, engagement/nurture streams Working knowledge of Salesforce CRM including campaign objects, lead/contact records, and campaign member statuses Strong understanding of email marketing best practices including deliverability, compliance (CAN-SPAM, GDPR), and list management Experience building and managing audience segments and smart lists High attention to detail with a track record of thorough QA before campaign launches Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment Experience with UTM tracking, form strategy, and landing page operations Preferred Qualifications Marketo Certified Expert (MCE) or equivalent certification Basic HTML knowledge for email production, troubleshooting rendering issues, and applying personalization tokens Experience with webinar platform integrations (e.g., Goldcast) Basic understanding of lead lifecycle models and marketing/sales funnel stages What Success Looks Like In your first 90 days, you will have a strong command of our marketing programs and templates, be independently launching campaigns with minimal errors, and have identified at least one process improvement opportunity within our program operations. Location Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs. If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements: High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal. Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc. When it matters (usually no more than a few times a year) we take the time to gather for in-person events. Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii. Benefits and Perks All around awesome culture where together we strive to live our 5 values: Data informed decision making. Customer first. Always. Succeed together. Relentless about results. Obsessed with excellence. Lead the change. Shape the standard. An open and inclusive environment where you'll learn and grow through programs and resources like: Monthly company All Hands meetings Regular opportunities for executive leadership exposure through things like AMAs Access to continued learning & development opportunities Our commitment to a continuous feedback culture which allows us to drive performance and career growth A growing network of Employee Resource Groups Company sponsored volunteer hours And more! Our more standard benefits Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work 14 Paid Company Holidays, includes 2 floating holidays (you choose!) A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale Unlimited infertility coverage benefits through our medical plans Additional supplemental health benefits offered to you and your family 401(k) retirement program with a fully vested immediate company match 16 weeks of paid parental leave for birthing and non-birthing parents Health Savings Account (HSA) options and company contributions each pay period Flexible Spending Account (FSA) options for pre-tax employee allocations Annual remote work stipend to be used on wellness or home office equipment Equal Opportunity Employer: We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply we'd love to hear from you. If you have a disability or impairment and need assistance with the application process, please email recruiting@payscale.com for support. Fraud Alert: Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email recruiting@payscale.com.
We are looking for a detail-oriented and technically proficient Marketing Operations Specialist to join our marketing operations team. In this role, you will be the operational backbone of our demand generation and nurture programs by supporting the build, execution, and optimization of campaigns across the Marketo ecosystem. You will work closely with demand generation and customer marketing to ensure programs run flawlessly and data flows cleanly between Marketo and Salesforce. Responsibilities Build, QA, and launch Marketo programs across a variety of types including email, nurture/drip, evergreen, webinars, and live/virtual events Manage program and campaign statuses, progression flows, and member data to ensure accurate tracking and reporting Maintain and optimize audience segments and smart lists to support targeted, relevant communications Develop and manage audience builds for campaigns, ensuring proper inclusion/exclusion logic and compliance with opt-in/consent requirements Support email deliverability best practices including list hygiene, suppression management, and sender reputation monitoring Partner with the demand generation team to translate campaign briefs into operational program builds Monitor program performance and proactively flag issues with targeting, deliverability, or data quality Support A/B testing strategies across emails and programs, including subject lines, content, CTAs, and send cadences and apply learnings to improve performance over time Document program templates, naming conventions, and operational processes to support team scalability Assist with database management including segmentation updates, data normalization, and list imports Required Qualifications 2+ years of hands-on experience in Marketing Operations or a similar role Proficiency in Marketo including program building, smart campaigns, tokens, segmentation, engagement/nurture streams Working knowledge of Salesforce CRM including campaign objects, lead/contact records, and campaign member statuses Strong understanding of email marketing best practices including deliverability, compliance (CAN-SPAM, GDPR), and list management Experience building and managing audience segments and smart lists High attention to detail with a track record of thorough QA before campaign launches Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment Experience with UTM tracking, form strategy, and landing page operations Preferred Qualifications Marketo Certified Expert (MCE) or equivalent certification Basic HTML knowledge for email production, troubleshooting rendering issues, and applying personalization tokens Experience with webinar platform integrations (e.g., Goldcast) Basic understanding of lead lifecycle models and marketing/sales funnel stages What Success Looks Like In your first 90 days, you will have a strong command of our marketing programs and templates, be independently launching campaigns with minimal errors, and have identified at least one process improvement opportunity within our program operations. Location Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs. If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements: High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal. Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc. When it matters (usually no more than a few times a year) we take the time to gather for in-person events. Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii. Benefits and Perks All around awesome culture where together we strive to live our 5 values: Data informed decision making. Customer first. Always. Succeed together. Relentless about results. Obsessed with excellence. Lead the change. Shape the standard. An open and inclusive environment where you'll learn and grow through programs and resources like: Monthly company All Hands meetings Regular opportunities for executive leadership exposure through things like AMAs Access to continued learning & development opportunities Our commitment to a continuous feedback culture which allows us to drive performance and career growth A growing network of Employee Resource Groups Company sponsored volunteer hours And more! Our more standard benefits Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work 14 Paid Company Holidays, includes 2 floating holidays (you choose!) A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale Unlimited infertility coverage benefits through our medical plans Additional supplemental health benefits offered to you and your family 401(k) retirement program with a fully vested immediate company match 16 weeks of paid parental leave for birthing and non-birthing parents Health Savings Account (HSA) options and company contributions each pay period Flexible Spending Account (FSA) options for pre-tax employee allocations Annual remote work stipend to be used on wellness or home office equipment Equal Opportunity Employer: We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply we'd love to hear from you. If you have a disability or impairment and need assistance with the application process, please email recruiting@payscale.com for support. Fraud Alert: Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email recruiting@payscale.com.