Marketing Manager DACH, Diagnostics
Hologic, Inc., New Bremen, OH, United States
Overview
Are you a visionary marketer with a passion for healthcare innovation and diagnostics? Do you thrive in dynamic environments and want to make a real impact in women’s health through earlier and more accurate detection?
Marketing Manager – Diagnostics (DACH)
to drive growth across Germany, Austria, and Switzerland. Join us in our mission to improve diagnostic outcomes, transform the patient journey from screening to diagnosis, and pioneer state-of-the-art solutions in cervical and molecular diagnostics. What to Expect
Lead the diagnostics marketing strategy across the DACH region to drive growth and market share. Develop and implement country-specific and account-based marketing plans aligned with our overall diagnostics strategy. Drive new product launches and campaigns in cervical and molecular diagnostics, working closely with Sales, Market Access, Medical & Scientific, and Regional Marketing. Accelerate digital marketing and customer engagement using tools such as Salesforce and Pardot. Analyze market trends, competition, and customer insights to identify opportunities and shape strategic decisions. Develop educational and promotional materials and support sales teams with training and marketing tools. Manage the marketing budget and ensure compliant execution of all activities in line with regional regulations. What We Expect
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; Master’s preferred. Strong experience of Germany/Europe-based marketing or combined sales & marketing experience. Experience in Diagnostics with strong understanding of clinical microbiology and molecular diagnostics (cervical/women’s health strongly preferred). Deep knowledge of the healthcare landscape in Germany, Austria and Switzerland. Strong strategic, analytical, and project management skills. Proficiency in digital marketing tools and analytics; experience with Salesforce/Pardot is a plus. Excellent communication and presentation skills in German and English. A proactive, solution-oriented self-starter who can work cross-functionally in a matrix environment and build strong stakeholder relationships. What We Offer
A dynamic environment where your ideas shape how diagnostics reach clinicians and patients. High-impact work at the intersection of strategy, science, and commercial execution. Competitive salary and benefits, plus opportunities for development in a global diagnostics leader. A supportive, diverse, and inclusive culture focused on innovation and teamwork. Ready to help shape the future of diagnostics and women’s health in the DACH region? Apply now!
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Are you a visionary marketer with a passion for healthcare innovation and diagnostics? Do you thrive in dynamic environments and want to make a real impact in women’s health through earlier and more accurate detection?
Marketing Manager – Diagnostics (DACH)
to drive growth across Germany, Austria, and Switzerland. Join us in our mission to improve diagnostic outcomes, transform the patient journey from screening to diagnosis, and pioneer state-of-the-art solutions in cervical and molecular diagnostics. What to Expect
Lead the diagnostics marketing strategy across the DACH region to drive growth and market share. Develop and implement country-specific and account-based marketing plans aligned with our overall diagnostics strategy. Drive new product launches and campaigns in cervical and molecular diagnostics, working closely with Sales, Market Access, Medical & Scientific, and Regional Marketing. Accelerate digital marketing and customer engagement using tools such as Salesforce and Pardot. Analyze market trends, competition, and customer insights to identify opportunities and shape strategic decisions. Develop educational and promotional materials and support sales teams with training and marketing tools. Manage the marketing budget and ensure compliant execution of all activities in line with regional regulations. What We Expect
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; Master’s preferred. Strong experience of Germany/Europe-based marketing or combined sales & marketing experience. Experience in Diagnostics with strong understanding of clinical microbiology and molecular diagnostics (cervical/women’s health strongly preferred). Deep knowledge of the healthcare landscape in Germany, Austria and Switzerland. Strong strategic, analytical, and project management skills. Proficiency in digital marketing tools and analytics; experience with Salesforce/Pardot is a plus. Excellent communication and presentation skills in German and English. A proactive, solution-oriented self-starter who can work cross-functionally in a matrix environment and build strong stakeholder relationships. What We Offer
A dynamic environment where your ideas shape how diagnostics reach clinicians and patients. High-impact work at the intersection of strategy, science, and commercial execution. Competitive salary and benefits, plus opportunities for development in a global diagnostics leader. A supportive, diverse, and inclusive culture focused on innovation and teamwork. Ready to help shape the future of diagnostics and women’s health in the DACH region? Apply now!
#J-18808-Ljbffr