Director of eCommerce & DTC
CFS, Grand Rapids, MI, United States
Position: Director of eCommerce & DTC
Salary: $100,000-150,000
Benefits: Free Medical Insurance, Vision, PTO, Birthday Bonus, Discretionary Bonus potential, free snacks & drinks, etc.
Location: Ada, MI (Onsite)
Overview
We Are Seeking a Full-time, Permanent Director Of eCommerce & DTC To Join a Growing Team & Company! Here Are a Few Reasons Why You Should Apply
- Voted as an Inc 500 Fastest Growing Companies
- Fun culture, work hard / play hard
- Direct access to leadership team
- Opportunity to own eCommerce, digital marketing, DTC
- Great location in Ada, MI in a fully remodeled office - ping pong, pin ball, onsite gym, free snacks / drinks, etc.
Responsibilities
- Own and manage PPC strategy across Meta, Google, TikTok Ads, Amazon Ads, or other platforms
- Oversee and guide organic social strategy across TikTok, Instagram, YouTube, and others
- Plan, launch, test, and scale campaigns
- Manage and optimize six and seven-figure monthly ad budgets
- Continuously improve ROAS, CPC, CAC, LTV, and contribution margin
- Own end-to-end creative strategy for all paid and organic media
- Direct & produce short form video ads, static & motion graphics, product demos – working hands‑on with videography, lighting, framing, audio, editing, and pacing
- Build creative testing systems (hooks, angles, formats, CTAs)
- Design, build, or heavily influence high-converting landing pages
- Collaborate with development and design teams
- Own full-funnel conversion optimization
- Own performance tracking and reporting across all platforms – build dashboards & reporting
Preferred Experience
- 10+ years of hands‑on PPC (Pay‑per‑click) experience (not agency oversight only)
- Proven track record scaling DTC or performance‑driven brands with case studies and examples
- Deep expertise in Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), TikTok Ads
- Strong understanding of direct‑response marketing principles
- Advanced experience with creative testing frameworks
- HTML knowledge & experience
- Hands‑on videography and video editing experience
- Strong landing page and funnel optimization background
- Comfortable managing large budgets and making high‑stakes decisions
- Highly analytical with strong business intuition, experience with Google Analytics (GA4)
- Self‑directed, fast‑moving, and accountable
- Bachelor's degree or higher in marketing/advertising
Bonus Experience
- Experience in consumer electronics, communications, or hardware products
- Experience working with founder‑led brands
- UGC creator management experience
- CRO tools (Hyros, etc.)
- Experience building internal creative teams
- Experience scaling products into retail or omnichannel environments