Director of eCommerce & DTC
CFS, Ada, MI, United States
Position : Director of eCommerce & DTC
Salary : $100,000-150,000
Benefits : Free Medical Insurance, Vision, PTO, Birthday Bonus, Discretionary Bonus potential, free snacks & drinks, etc.
Location : Ada, MI (Onsite)
We are seeking a full-time, permanent
Director of eCommerce & DTC
to join a growing team & company! Here are a few reasons why you should apply:
Voted as an Inc 500 Fastest Growing Companies
Fun culture, work hard / play hard
Direct access to leadership team
Opportunity to own eCommerce, digital marketing, DTC
Great location in Ada, MI in a fully remodeled office - ping pong, pin ball, onsite gym, free snacks / drinks, etc.
Responsibilities of the Director of eCommerce & DTC :
Own and manager PPC strategy across Meta, Google, Tiktok Ads, Amazon Ads, or other platforms
Oversee and guide organic social strategy across TikTok, Instagram, YouTube, and others
Plan, launch, test, and scale campaigns
Manage and optimize six and seven-figure monthly ad budgets
Continuously improve ROAS, CPC, CAC, LTV, and contribution margin
Own end-to-end creative strategy for all paid and organic media
Direct & produce short form video ads, static & motion graphics, product demos - Working hands-on with videography, lighting, framing, audio, editing, and pacing
Build creative testing systems (hooks, angles, formats, CTAs)
Design, build, or heavily influence high-converting landing pages
Collaborate with development and design teams
Own full-funnel conversion optimization
Own performance tracking and reporting across all platforms - build dashboards & reporting
Preferred Experience of the Director of eCommerce & DTC:
10+ years of hands-on
PPC
(Pay-per-click) experience (not agency oversight only)
Proven track record scaling
DTC
or performance-driven brands with case studies and examples
Deep expertise in
Meta Ads, Google Ads
(Search, Display,
YouTube , Performance Max),
TikTok Ads
Strong understanding of
direct-response marketing principles
Advanced experience with
creative testing frameworks
HTML
knowledge & experience
Hands-on
videography and video editing
experience
Strong
landing page and funnel optimization
background
Comfortable managing large budgets and making high-stakes decisions
Highly analytica l with strong business intuition, experience with
Google Analytics (GA4)
Self-directed, fast-moving, and accountable
Bachelor's degree or higher in marketing/advertising
Bonus Experience of the Director of eCommerce & DTC:
Experience in consumer electronics, communications, or hardware products
Experience working with founder-led brands
UGC creator management experience
CRO tools (Hyros, etc.)
Experience building internal creative teams
Experience scaling products into retail or omnichannel environments
#LI-NB1 #INMAR2026
We are seeking a full-time, permanent
Director of eCommerce & DTC
to join a growing team & company! Here are a few reasons why you should apply:
Voted as an Inc 500 Fastest Growing Companies
Fun culture, work hard / play hard
Direct access to leadership team
Opportunity to own eCommerce, digital marketing, DTC
Great location in Ada, MI in a fully remodeled office - ping pong, pin ball, onsite gym, free snacks / drinks, etc.
Responsibilities of the Director of eCommerce & DTC :
Own and manager PPC strategy across Meta, Google, Tiktok Ads, Amazon Ads, or other platforms
Oversee and guide organic social strategy across TikTok, Instagram, YouTube, and others
Plan, launch, test, and scale campaigns
Manage and optimize six and seven-figure monthly ad budgets
Continuously improve ROAS, CPC, CAC, LTV, and contribution margin
Own end-to-end creative strategy for all paid and organic media
Direct & produce short form video ads, static & motion graphics, product demos - Working hands-on with videography, lighting, framing, audio, editing, and pacing
Build creative testing systems (hooks, angles, formats, CTAs)
Design, build, or heavily influence high-converting landing pages
Collaborate with development and design teams
Own full-funnel conversion optimization
Own performance tracking and reporting across all platforms - build dashboards & reporting
Preferred Experience of the Director of eCommerce & DTC:
10+ years of hands-on
PPC
(Pay-per-click) experience (not agency oversight only)
Proven track record scaling
DTC
or performance-driven brands with case studies and examples
Deep expertise in
Meta Ads, Google Ads
(Search, Display,
YouTube , Performance Max),
TikTok Ads
Strong understanding of
direct-response marketing principles
Advanced experience with
creative testing frameworks
HTML
knowledge & experience
Hands-on
videography and video editing
experience
Strong
landing page and funnel optimization
background
Comfortable managing large budgets and making high-stakes decisions
Highly analytica l with strong business intuition, experience with
Google Analytics (GA4)
Self-directed, fast-moving, and accountable
Bachelor's degree or higher in marketing/advertising
Bonus Experience of the Director of eCommerce & DTC:
Experience in consumer electronics, communications, or hardware products
Experience working with founder-led brands
UGC creator management experience
CRO tools (Hyros, etc.)
Experience building internal creative teams
Experience scaling products into retail or omnichannel environments
#LI-NB1 #INMAR2026