Dynamic Leasing & Community Marketing Specialist

Job Purpose Each Leasing Consultant has primary marketing responsibility as it pertains to interfacing with prospective residents at the community, handling day-to-day issues with current residents, and coordinating the renewals of existing leases. In this position, Leasing Consultants are the community’s most important personnel as they can determine how well a community does in a very competitive marketplace. Specific training for Leasing Consultants centers on Fair Housing, closing techniques, and overcoming objections. Job Purpose Each Leasing Consultant has primary marketing responsibility as it pertains to interfacing with prospective residents at the community, handling day-to-day issues with current residents, and coordinating the renewals of existing leases. In this position, Leasing Consultants are the community’s most important personnel as they can determine how well a community does in a very competitive marketplace. Specific training for Leasing Consultants centers on Fair Housing, closing techniques, and overcoming objections. Primary Duties & Responsibilities Will always include those specifically assigned by the immediate supervisor. Provide excellent service to all residents, prospects, and visitors to the community Effectively lease apartments in accordance with occupancy goals Follow Fair Housing Standards in all dealings with prospects and residents Conduct outside marketing under the direction of the Assistant Manager and the Community Manager Conduct the application review for each lease including credit and income verifications and background checks Complete lease paperwork and files for each resident to include the lease, all addendums and other proper documentation and signatures Ensure the condition of leased apartments prior to move-in, including a final inspection Follow up with residents throughout their lease terms, promote the annual renewal campaign for the community, manage lease renewals and complete lease documents Complete all tasks necessary to successfully operate the leasing office Daily/Weekly Specific Responsibilities: Daily Opening and Closing Procedures: Perform a daily “marketing” inspection, including the check of the model, the condition of the leasing path, and amenities areas. Pick up trash while carrying a trash bag and sparkle kit Answer all phone calls, emails, and voicemails that come in throughout the day Signage Inspection: Inspect bootlegs, banners, balloons, and brochures Leasing Office/Clubroom Appearance: Vacuum and clean clubroom as needed, if not performed by housekeeper Refreshments: Prepare cookies or restock candy, beverages, and coffee each morning. Notify Community Manager when supplies are needed Leasing: Greet prospects and show apartments and coordinate the leasing process. Review applications from applicants and provide information to Assistant Community Manager for verification Leads: Maintain Guest Cards and maintain leasing notebook. Follow-up on all traffic with a Thank You email the same day as their visit and a phone call within 24 hours of their visit. Review all Leads on a weekly basis and ensure that they are complete with notes on follow-up communication Applications: Enter prospect information into Entrata as directed by Assistant Community Manager. Follow up with applicant to retrieve any incomplete information Lease Files: Once Lease file is complete and all signatures have been provided, ensure that a completed lease file is forwarded to Assistant Community Manager for review and approval. Once approved, send a copy to resident and file lease properly Work Orders: In conjunction with Maintenance Team, enter work orders into Entrata. Provide a follow-up call if work cannot be completed within 24 hours. File work orders. Notify Community Manager of problems Renewals: complete renewal effort tasks as necessary Monthly/On-Going Leads: Archive inactive Leads. Ensure Leads and Applicants in Entrata are up to date Outside Marketing: Conduct outside marketing under the direction of the Assistant Manager and Community Manager Audit: Complete audits of lease files and Entrata data as instructed by the Assistant Manager and Community Manager Market Knowledge: Stay up to date with competitor rental rates, features, and specials to effectively overcome objections while marketing apartments to prospective residents. Turn Roommate Matching: Assist Assistant Community Manager with roommate matching processes and communication Move-In Communication: Communicate to Assistant Manager and to the Maintenance Supervisor any resident requests or issues during the Turn process Move-In Process: Coordinate Move-In process with new residents. In addition to completing lease packet at time of move-in: Enter gate codes, distribute parking decals Obtain utility hook-up verification from resident (or no mail key) Forward Water submetering hook-up sheet to Assistant Community Manager for processing (if property submeters) Confirm Resident Contact Information & Demographics in Entrata Qualifications Professional and enthusiastic demeanor resulting from sales, leasing, marketing, and customer service experience Able to demonstrate a positive attitude and to enthusiastically and effectively communicate the benefits of the apartment community to prospective students, their parents, and University personnel Excellent customer service, sales, and negotiation skills Good communication and listening skills Able to speak effectively before groups of customers or employees of organization Able to read and understand lease documents Able to be an effective team player and interact well with others Organized and detail oriented Patient, even-tempered and works well under pressure Able to read and interpret documents such as safety rules, legal correspondence, and procedure manuals Able to write routine reports and correspondence Able to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Able to compute rate, ratio, percentage, discounts, and pro-rations Able to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form Effective time management skills Able to maintain confidentiality Able to follow directions from a supervisor Able to understand and follow posted work rules and procedures Able to accept constructive criticism Able to work weekends or overtime as job requires Education And Experience Requirements Bachelor’s Degree preferred; or High School diploma or General Education Degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience Other And/Or Preferred Education/Experience Knowledgeable in Microsoft Word and Excel Knowledge in Entrata preferred Certificates, Licenses, Registrations None JOB PERFORMANCE AND SUCCESS FACTOR REQUIREMENTS: (These are the quantitative and qualitative measures that this role will be evaluated and held accountable for). Cooperation, Influence, Teamwork & Business Relationships – 25% □ Collaboration & Teamwork – 20% □ Cooperation – 20% □ Customer Service – 20% □ Influence – 20% □ Internal/External Relationships – 20% Decision Making/Initiative – 25% □ Analytical & Problem Solving – 16.67% □ Decisive – 16.67% □ Practical Judgment – 16.67% □ Action-Oriented – 16.67% □ Confidence & Risk Taking – 16.67% □ Effort & Self Development – 16.67% Job Knowledge and/or Job Specific Skills – 25% □ Job Knowledge – 16.67% □ Multi-Tasking – 16.67% □ Reporting – 16.67% □ Work Quality– 16.67% □ Work Quantity – 16.67% □ Creativity & Productivity – 16.67% Professional/Technical/Communication Skills – 25% □ Ethics & Values – 14.29% □ Integrity – 14.29% □ Perseverance& Determination – 14.29% □ Reliability & Punctuality – 14.29% □ Time Management – 14.29% □ Approachability & Composure – 14.29% □ Verbal & Written Communication – 14.29% Working Environment And Physical Demands Check (□) one or more of the following that best describes the environment and types of exposures of the job: X Office environment X Outdoors environment _ Mechanical facility X Changing weather conditions _ Toxic or caustic chemicals _ Odors or fumes _ Electrical current _ Loud machine/Equipment noise _Above ground level _ Confining spaces #J-18808-Ljbffr