Senior CRM Manager: Growth & Lifecycle Marketing Leader

You plan, create, and optimize email and WhatsApp campaigns across the entire customer lifecycle (e.g., newsletters, automations, and lifecycle flows). You continuously develop and refine our CRM strategy with a strong focus on retention, activation, and customer loyalty. You analyze campaign performance using key KPIs (e.g., open rate, CTR, conversion rate, CLV) and derive data-driven insights and optimization opportunities for future campaigns. You design and manage A/B tests to continuously improve our CRM initiatives. You actively contribute to improving the customer experience in a fast-growing, dynamic company. Your profile You hold a degree in Marketing, Communications, Business, or a related field. You have several years of experience in CRM, email, or lifecycle marketing, ideally within an e-commerce or DTC environment. You have a strong analytical mindset and are comfortable working with data to drive decisions. You have experience analyzing and optimizing CRM campaigns based on key performance metrics (e.g., open rate, CTR, conversion rate, CLV). Experience with CRM or marketing automation tools, as well as A/B testing and segmentation, is a plus. Why us? Work in a dynamic, fast-growing company with a strong focus on innovation Be part of a brand that stands for empowerment, fun, and sustainable growth Beautiful office in the heart of Munich Free coffee, tea, fruit, breakfast — and occasionally other treats Laptop with the operating system of your choice Corporate benefits program with a variety of perks (e.g., Germany ticket or Wellpass) Delicious “Bears with Benefits” products — free and of your choice Steep learning curve and real opportunities for professional growth Flat hierarchies and fast decision-making processes A passionate, ambitious team with an open and positive feedback culture Bears with Benefits is a fast-growing consumer health company based in Munich , building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance. With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business. #J-18808-Ljbffr