Lead, Paid Media Analytics & Strategy

Company description Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. Overview Razorfish is looking for a manager to join its Data Science and Analytics practice. This is an analytics, research, and consulting team that delivers data-driven insights to our clients. Each member of the team is aligned to one or more clients and works closely with other Data Science team members, our clients, and colleagues across other disciplines such as: Client Management, Strategy, Media, User Experience, and Technology. In this role you will contribute to data-driven projects across one or more client accounts. You will have support from data leadership and fellow analysts. Core areas of focus for this group include applications in measurement planning and strategy, customer segmentations, testing frameworks, measurement and optimization solutions, performance reporting and analyses, personalization, and forecasting. Responsibilities Role Summary Act as the paid media analytics subject matter expert, providing strategic input and in-depth analysis of platform performance Understand paid media and how it interacts in a full-funnel marketing mix Demonstrate marketing business acumen and how our data services fit into client strategies and objectives Collaborate cross-functionally with media planners, strategists, and activation teams to align goals, manage timelines, and ensure data accuracy across deliverables Lead client readouts, define requirements and implementation of data tools and products SKILLS & RESPONSIBILITIES Data Strategy Identify key issues and objectives to focus on for internal and client needs with minimal oversight Apply holistic strategic thinking to elevate either a client's: 1) marketing goals or 2) data sophistication and maturity forward. For example, a manager will show initiative in understanding strategic frameworks and how to apply them to client-specific needs Analytics Execute steps involved in learning agendas / measurement plans Solve issues with measurement plan implementation when needed Execute frequent ad hoc and recurring data pulls to support ongoing business needs, creative testing, and campaign optimization Deliver robust cross-channel reporting and insights across TV, digital streaming, audio, paid social, paid search, and paid display Design and analyze results of attitudinal studies to measure brand lift across key campaigns Synthesize implications ("so whats?") from analysis and refine approach Use insight work across disciplines to generate and develop actionable recommendations to the client Communication Provide thoughtful contributions to internal and client discussions, having synthesized input and feedback Independently prepare internal and client presentations and necessary outlines Deliver materials with confidence, and comfortable with supplying appropriate responses to questions that are vague or not directly related to what was presented Show confidence in meetings offering ideas and suggestions, reflecting mastery of tasks and work Comfortable with occasionally leading team discussions and present alternative solutions when needed Create client documents from scratch with minimal oversight Use best practices in formatting within presentation tools (PPT, Google Slides, etc.) Transform data into visually appealing presentations with an emphasis on storytelling, adapting formats and charts as necessary Client Engagement Function as day-to-day internal data resource while becoming the client go-to resource Lead the client through multiple programs / projects from start to finish Document and respond to client feedback and recognize when to escalate issues Demonstrate deep knowledge of client’s business – financials, industry economics, competitive dynamics, marketing channels, and client strategic issues Tools & Techniques Exhibit advanced proficiency with multiple data tools, platforms, and techniques Assist in all aspects of vendor assessments QA and maintain data integrity at collection, extraction, and activation point Qualifications 5+ years of experience in analytics, data science, or a related field, preferably supporting paid media or marketing programs Strong understanding of paid media analytics Proficiency in Excel, Tableau, and/or Power Bi Experience with Adobe Analytics Experience with SQL and Snowflake Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $93,000 - $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/24/26. #J-18808-Ljbffr