
Trade Marketing Manager
Forthright Staffing, New Rochelle, NY, United States
Join a fast-growing, dynamic company in the wine industry that’s redefining how brands connect with consumers.
About the Role
We’re looking for a Trade Marketing Manager who thrives at the intersection of brand storytelling and sales performance . In this role, you’ll bring ideas to life—combining creative vision, market insight, and data-driven strategy to drive measurable growth.
You’ll be the key connector between teams, ensuring that every campaign not only looks great—but delivers real results.
What You’ll Do
Lead and execute high-impact marketing initiatives that drive sales across retail, on-premise, and e-commerce channels
Act as the strategic bridge between sales, marketing, operations, and creative teams
Develop and launch innovative trade campaigns that elevate brand presence at the point of sale
Create compelling POS materials and trade collateral that captivate retailers and distributors
Plan and execute events, tastings, and shopper marketing programs that bring the brand to life
Build and maintain strong partnerships with retailers, distributors, and sales teams
Ensure brand consistency and excellence across all activations
Manage budgets while maximizing ROI on campaigns and events
Analyze performance data and continuously optimise strategies for growth
Identify new opportunities across key accounts and emerging channels
Stay ahead of industry trends and competitive insights to keep the brand innovative and relevant
Support compliance and legal standards across all promotional activities
What You Bring
Bachelor’s degree in Marketing or a related field
5+ years of experience (6–10 preferred), ideally in wine, spirits, or CPG
Strong understanding of retail and on-premise environments
Proven success in managing trade marketing campaigns and partnerships
Excellent communication, organization, and project management skills
A data-driven mindset with a passion for delivering results
Genuine enthusiasm for the wine industry, branding, and consumer experience
About the Company
Join a fast-growing, dynamic company in the wine industry that’s redefining how brands connect with consumers. This is an opportunity to be part of a passionate team that blends creativity, strategy, and innovation to make a real impact in the market.
Be part of a growing, high-energy company with strong momentum
Work in a role where creativity meets strategy
Make a direct impact on brand growth and market presence
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