Marketing Manager

Job Description Insight Global’s client designs and manufactures electro‑mechanical products and software solutions. They are seeking a talented Marketing Manager to help support their team. The Marketing Manager develops a deep, technical understanding of their product line and creates product messaging and marketing campaigns to help set our sales teams up for success. This role is a hands‑on position that is responsible for the execution of marketing campaigns from concept to delivery, while measuring and reporting results. Responsibilities Works closely with the product management and sales enablement teams to promote existing products and launch new products / key product capabilities Crafts compelling product messaging, positioning, and use cases for our products Builds and manages a complete set of sales tools including presentations, datasheets, cheat sheets, value prompters, press releases and more Works to ensure the sales organization can effectively position Skyline products and capabilities across different segments Drives demand and adoption of our offerings Builds customer relationships to develop references, case studies, press releases and vocal champions Is an internal authority to support development of leadership and solution content for use in marketing and sales campaigns Coordinates and executes all planning and logistics for an annual conference plus 20-25 trade shows each year Reports on the results and impact of marketing strategies Conducts Win/Loss analysis interviews with customers and prospects and presents findings to management We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global’s Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements 3-5 years of Product Marketing Management of any technical products (SaaS, computer hardware, any electrical or mechanical solutions, etc.) Experience putting together marketing plans, collateral, and materials related to email, physical materials, mail, and digital Experience putting together marketing strategies generally and particularly pertaining to tradeshows Experience with the planning, logistics, instruction, and implementation of a marketing strategy Experience tracking metrics and results of marketing campaigns and then making adjustments Experience managing, leading, or mentoring more junior marketing professionals Experience partnering with internal stakeholders to match their needs Bachelor’s degree of equivalent experience CRM experience Able to work onsite at least 3 days a week in CO Springs and comfortable with up to 20% travel – B2B preference Hubspot experience Experience managing marketing budget of at least half a million dollars Experience managing contractors Pragmatic Institute Experience or Certifications #J-18808-Ljbffr